Product Marketer
San Francisco, CA
Marketing /
Remote
About Us:
At Point One Navigation, we recognize that product marketing is at the heart of our growth and success. We specialize in developing precise positioning solutions for the next generation of autonomous vehicles, drones, precision agriculture, and mobile platforms. Our mission is to revolutionize how the world navigates by delivering accurate, reliable, and affordable positioning technology.
Position Overview:
We are seeking a dynamic and experienced Product Marketer to join our innovative team at Point One Navigation. As a Product Marketer, you will be instrumental in driving the growth of our company by shaping the narrative of our products, driving awareness, and accelerating adoption in our target markets.
This is an exciting opportunity to be the first Product Marketer in a high-growth company.
Key Responsibilities:
- Collaborate with cross-functional teams to develop comprehensive go-to-market strategies for new products and features.
- Craft compelling messaging and positioning that effectively communicates the value proposition of Point One Navigation's products to target audiences.
- Coordinate with Demand Generation and Social Media teams to execute marketing campaigns across various channels including digital, social media, events, and more.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats in the positioning technology landscape.
- Create sales enablement materials such as presentations, product guides, and case studies to support the sales team in driving revenue growth.
- Analyze key metrics and performance indicators to optimize marketing strategies and improve overall effectiveness.
Requirements:
- Experience in communicating the value of technical products. You don’t have to be an engineer, but you must have the ability to craft compelling messaging for engineering, operations, and geospatial professionals.
- Proven track record of 3+ years in product marketing roles within the technology sector, preferably in the navigation, GPS, or autonomous vehicle industry.
- Strong understanding of marketing principles and techniques, with a focus on product positioning, messaging, and segmentation.
- Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner.
- Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion.
- Analytical mindset with proficiency in analyzing data and drawing actionable insights.
- Passion for technology and innovation, with a desire to make a meaningful impact in the navigation industry.
Why Join Us:
Point One Navigation is already bringing the future forward into today - from powering driver assistance and self-driving cars to precision agriculture and robotics. You will be working with the leading minds in autonomy and navigation. The world’s foremost experts on navigation, autonomy and GNSS precision work in our organization. It is your job to get their brains into our messaging, in language that customers can understand.
You’ll be moving entire industries forward.
The work can be completed remotely; although Bay Area-based is always a plus.
Competitive compensation package including salary, equity, and benefits.
Professional development opportunities and room for career growth as we continue to expand and scale our operations.
If you are a strategic thinker with a passion for technology and marketing, we want to hear from you!
