Go To Market (GTM) Manager
Boulder, CO
Product Management /
Full Time /
Hybrid
Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold over 245 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.
Our mission is to build an eternal positivity machine--an enduring global brand that makes a growing positive impact on the world. Impact initiatives to date include Climate Neutral certification in 2022, our Poptivism platform and ChangeUp partnership, which have resulted in over $4 million in donations to over 400 non-profits, low-friction recycling programs with TerraCycle, use of 99% recyclable and FSC certified packaging, Fair Labor Association accreditation, and adoption of an animal-free policy with respect to products and corporate sponsored meals.
In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.
The GTM Manager will spearhead the development and execution of innovative go-to-market strategies for PopSockets' stylish phone solutions. This role is pivotal in defining the interaction with the rest of the organization, ensuring flawless execution of product launch strategies, and building project management processes. The successful candidate will be a strong, assertive driver capable of operating with agility under conditions of ambiguity, pushing back when necessary to steer the organization towards success.
Responsibilities:
- Process Development: Build project management processes from the ground up, establishing company launch calendars and a time dependency model for key activities; tracking progress against milestones.
- Launch Execution: Coordinate product launch activities, ensuring all elements are aligned for a successful market entry. This includes sales training, marketing collateral, promotional campaigns, and customer feedback loops.
- Market Intelligence: Conduct market research to understand target customer segments, competitive landscape, and market trends. Utilize insights to inform product positioning and messaging for launch.
- Cross-Functional Leadership: Collaborate with Product, Supply Chain, Marketing, Sales, Legal/Finance, and Customer Service teams to ensure seamless execution of GTM strategies. Lead cross-functional teams through product launch processes focusing on commercialization.
- Messaging and Positioning: Craft compelling product messaging and positioning statements that resonate with target audiences. Ensure consistency across all marketing and sales materials.
- Performance Tracking: Monitor and report on the performance of product launches, utilizing metrics and feedback to adjust strategies as necessary. Achieve key performance indicators related to market penetration, customer acquisition, and revenue growth.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 3-5 years of experience in go-to-market, product marketing, or related roles, preferably in the consumer electronics/fashion/beauty industries.
- Proven track record of successfully launching products and achieving market growth.
- Strong analytical skills with the ability to translate insights into actionable strategies.
- Excellent leadership and project management skills, with experience leading cross-functional teams.
- Outstanding communication and interpersonal skills, capable of working with diverse team members and stakeholders.
$100,000 - $110,000 a year
20% bonus potential
PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.
