Who we are
PowerTrade is a fast growing crypto trading platform for trading crypto options and other crypto derivatives. Our Android and iOS Apps are live in the respective App Stores, and offer a mobile- first trading experience that’s designed to be simple, fast and focused on trader success.
Our community is what keeps us focussed and dedicated to delivering our best. PowerTrade not only offers a mobile-first crypto options platform, but has also designed the PTF DAO token which governs a treasury covering traders in black-swan events. We want traders to be successful and do everything we can to educate and inform the trading community of opportunities in crypto.
About The Role
As our Product Marketing Manager you will take ownership of driving new and existing user growth. You will lead new product offerings including crypto options, perpetuals, derivatives, and other upcoming trading products and features at PowerTrade. We want to put your expertise in crypto, options trading and the token ecosystem to work in managing the lifecycle around our product and service offerings. As we grow, you will need to own the user journey and expand our team of product marketers to spread our mission of being the easiest platform to trade crypto options.
- Drive growth of new product offerings including options, perpetuals, derivatives and upcoming trading products and features
- Identify new and existing user growth opportunities for PowerTrade by owning product metrics including activation, revenue, retention, and rewards/referrals
- Lead the messaging for products and features via email, push notification funnels, marketing automation
- Spearhead engaging reward programs to increase engagement with existing users while attracting new trading users
- Plan and map out user journey to increase funnel conversion through user interviews, surveys, product education, and cohort analysis
Our Ideal Candidate
- Has 5+ years of relevant working experience in Product Marketing, Lifecycle/Channel Marketing, or Martech product management
- Has experience in bringing products to market in a crypto/fintech, gaming, or startup environment
- Has experience with email, web, mobile/push notification tools (Leanplum)
- Is passionate about PowerTrade and the opportunities in our space
- Has experience with options trading and/or crypto
- Is meticulous, well-organised, and outcome driven
- Ideally is recognised as an influencer in the crypto space
Think you're a good fit for the role?
If you share our values and our enthusiasm for crypto and trading and you’re up for the challenge of working remotely for a distributed team, we would love to hear from you and explore the value you can add to our team.
Visit our website at https://power.trade/ or find us on Twitter, Facebook, and LinkedIn.