Marketing Specialist - Los Angeles, CA

Los Angeles
Administration – Marketing & Communications /
Full-Time Regular /
Planned Parenthood Los Angeles is seeking an experienced Marketing Specialist to work in our Downtown Los Angeles Headquarters. In this role, you will work with the Vice President of Business Development & Brand to implement consumer growth and brand strategies designed to achieve the agency’s client recruitment and retention goals – including market research and analysis, customer service strategies, paid advertising, and branding.

Over one hundred years ago, Planned Parenthood was founded on the idea that everyone should have the information and care they need to live strong, healthy lives and fulfill their dreams. Founded 57+ years ago, Planned Parenthood Los Angeles is one of the largest providers of reproductive health care services in Los Angeles County. The Planned Parenthood Los Angeles (PPLA) team works together to provide high-quality, affordable reproductive health care to women, men, and young people across Los Angeles County. At PPLA, you will discover a culture of like-minded individuals who are eager to make positive contributions to their community and to the Planned Parenthood mission.

Our Ideal Candidate will have the following qualifications:

    • Bachelor's degree or equivalent work experience required.
    • Proficient in Microsoft Word, Microsoft Outlook, Microsoft Excel, & Microsoft Access.
    • Experience working in the field of healthcare, preferably in a clinical setting preferred.
    • Minimum one (1) year in marketing, preferably in a healthcare setting.
    • Availability to work flexible hours, including weekends and evenings as required. 
    • Ability and willingness to travel within Los Angeles County.
    • Reliable means of transportation for onsite and off-site work.
    • If using a personal vehicle to drive for work purposes, a valid CA driver license and current auto insurance in compliance with the minimum requirements of CA vehicle code are required.

About the position:

    • Abortion patients are cared for at each of our health centers, and in part through the administrative, support, and other non-clinical services provided at all PPLA locations, and by all PPLA employees. Supporting these critical services is an essential job duty, and a fundamental responsibility of all employees and contractors.
    • In collaboration with the VP and the consumer growth team develop, implement, and analyze client recruitment and retention efforts.
    • Manage implementation and marketing plan corresponding flow charts and KPIs.
    • Provide marketing analytic support including, but not limited to, reviewing KPIs and developing corresponding dashboards to visually illustrate data.
    • Conduct local market research including, but not limited to public health data, social determinants of health data, competitor analysis and audience segmentation.
    • Develop presentations and provide reports based on information collected to support agency’s marketing strategic goals.
    • Implement organic tactics, paid advertising, and consumer engagement programs.
    • Support the development of analogue marketing materials as needed to support patient and consumer education – while protecting and amplifying the PPLA brand.
    • Maintain and promote awareness of best practices and trends in marketing.
    • Provide project management support to members of the marketing team.
    • Support with consumer growth and engagement efforts as needed including, but not limited to, website updates, social content development, and consumer engagement and education efforts.
    • Performs other duties as may be assigned by the VP of Business Development & Brand.

Generous salary and benefits package includes:

    • Medical, dental, and vision coverage options for you and eligible dependents
    • Free basic life/AD&D policy with additional voluntary coverage options
    • Short Term Disability, Critical Illness and Accident policies
    • 403(b) Retirement plan with up to 6% employer match
    • Medical and Dependent Flexible Spending Account plans
    • Public Transportation and Commuter Pre-Tax Reimbursements
    • Generous vacation, sick, and holiday benefits
    • Hiring Range: $70,000 - $85,000 (Exempt)
Compensation Philosophy and Position Hiring Range:
At Planned Parenthood Los Angeles we continuously work towards our values of Justice, Equity, Diversity, and Inclusion including with our compensation philosophy. PPLA recognizes that decisions about pay and benefits have significant impact on staff, so we are committed to ensuring all positions are rooted in a description that identifies competencies, duties, responsibilities and qualifications, and that they are compensated equitably which takes into account both internal organizational equity and market compensation data for similar roles.

Equal Employment Opportunity will be afforded to all applicants and other covered persons without regard to protected characteristics, including their perceived protected characteristic. Protected categories include: race (including traits historically associated with race, including but not limited to, hair texture and protective hair styles such as, braids, locs, and twists as examples but not exhaustive list), color, religion or religious creed (including religious belief, observation, practice, dress, and grooming practices), national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding/chestfeeding, or related medical conditions), reproductive health decision-making, gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status (including past, current or prospective service in the uniformed service), and any other characteristic protected under applicable federal, state or local law.  PPLA will consider for employment qualified applicants with criminal histories in accordance with the requirements of Los Angeles Fair Chance Initiative for Hiring.