Associate Director, Digital Product Design
Washington, DC / New York, NY
External Affairs – Digital Strategy /
Full Time /
Hybrid
Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.
Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health. Formed as the advocacy and political arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission. Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek an Associate Director, Digital Product Design. This job reports to the Senior Director, Product Management in the External Affairs Division of PPFA. ThePlanned Parenthood Digital Strategy department provides reliable and scalable applications and technology programs and services in support of health care delivery, sex education, advocacy, fundraising, and internal operations, critical to achieving the organization’s mission. Digital Strategy is part of the External Affairs division at PPFA.
Purpose:
- The Associate Director, Digital Product Design will be successful when they lead Digital Strategy teams through the adoption of Product Design systems programmatically throughout their work, bringing a user-centered approach to product discovery that contributes to the team’s strategy.
- The Associate Director, Digital Product Design will help to ensure that Product Designers are equipped to independently research and identify our target users’ core needs within the health care and education journey, while collaborating across multiple interdisciplinary product teams to launch new user experiences.
Engagement:
- Directly contributes to the broader Digital User Experience program strategy.
- Strategic thought leader and influencer among Digital Strategy leadership, product managers, and engineering leadership, ensuring all initiatives are aligned with the Product Design program & associated frameworks.
- Manages and mentors a team of two Product Designers, empowering them with the skills and tools to support the Product Design program across any Digital Strategy initiative.
- Advisor and thought partner to peers and more senior colleagues within PPFA and at affiliates.
- Management of vendors to provide tools and/or consulting services to PPFA.
Delivery:
- The Associate Director, Digital Product Design is responsible for strategic execution of programmatic design systems across the Digital Strategy ecosystem, ensuring that the Product Design team (including the Associate Director, where appropriate) can deliver the following bodies of work across the Digital Strategy portfolio concurrently:
- Maintain Accessible Design System - organize the structure and relationship of content to match natural user categorizations (e.g., site maps, service blueprints, readability).
- User Research - Collaboration with the User Research team to execute research and testing plans that include regular in-person and remote engagement that leads to synthesis of insights that are shared to Digital Strategy and other PPFA stakeholders
- User Experience Design - Defining the user experience within the PPFA digital ecosystem and ensuring that teams can build upon data-driven personas, patient journey maps, logic flows, wireframes, and concise product copy
- Visual Design - Pushing the collaborative evolution of accessible design patterns and themes, including visual design frameworks and supporting assets
- Interaction Design - based on prototypes and motion tests that enable users and product teams to better understand how proposed features will look, work, and feel before investment is made into development.
- Product Design Socialization - Leading cross-product evolution of Interaction Design patterns throughout the PP digital ecosystem, while empowering contributors beyond the Product Design team to employ PPFA’s design language
- Design Thinking - Be a champion for design thinking and human-centered digital innovation within Digital Strategy as well as with the broader Planned Parenthood Federation while leveling up Product Designers and other design peers.
Knowledge, Skills and Abilities (KSAs):
- Bachelors Degree in related field is preferred.
- 4-7 years expertise in designing and launching scalable end-to-end digital experiences.
- Required 1-2 years Demonstrated record of leading the implementation of product design programming & project management thereof.
- Required Strong product design portfolio with an emphasis on accessibility, minimalism and clarity across a diverse mix of digital formats, including websites, and mobile apps.
- Required 3-5 years Extensive experience with a variety of product design tools, including (but not limited to) Photoshop, Sketch, Illustrator, Figma, and online prototyping tools like Principal.
- Required 3-5 years Experience working with brand standards.
- Required 3-5 years Proven experience designing, conducting, and synthesizing lean user research.
Travel: 0-10% domestic
$125,000 - $132,000/year
Planned Parenthood's cultural ethos, "In This Together", reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.
Planned Parenthood Federation of America participates in the E-Verify program. Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Planned Parenthood Federation of America is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
