Associate Director, Black Media Health

Multiple locations /
Office of Senior Vice President, Communications & Culture (CNC) – Media /
Full Time - Non-Union
Planned Parenthood Federation of America (PPFA) is the national umbrella organization for the nation’s leading network of women’s health care providers, educators, and advocates, serving women, men, teens and families. Planned Parenthood Action Fund (PPAF) is the advocacy and political arm of PPFA. For over 100 years, Planned Parenthood has done more than any other organization in the United States to improve women’s health and safety, prevent unintended pregnancies, and advance the right and ability of individuals and families to make informed and responsible health care decisions.  

Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seeks an Associate Director of Black Media, Health Team . This job reports to the Director of Health Media in the Communications and Culture division of PPFA. The media team provides external media, press, and messaging work for the organization.

Purpose

    • The Associate Director of Black Media, Health Team role will be responsible for developing and implementing media strategies that tell the story of the importance of sexual and reproductive health care and sex education for Black communities, as well as the outsized effects that attacks on access to sexual and reproductive health care have on Black communities. The person in this role will have a deep understanding of the structural racism embedded into this country’s health care delivery system, as well as of the history of medical mistreatment o Black women in the development and provision of sexual and reproductive health care.
    • The person in this role will be responsible for driving strategy to reach Black audiences and increase our presence in Black media through media and communications efforts; helping formulate strategic plans and initiatives; tailoring messaging to be most relevant to Black audiences; training Black spokespeople; strategically responding to breaking news; and building strong relationships with a wide range of people in Black media (broadcast, radio, podcast, online, print) to garner media coverage. The person in this role will work closely with PPFA’s Strategic Partnerships team, and offer communications support across internal departments and to our national network of affiliates as needed.

Delivery

    • Develop and execute strategic media plans to promote Planned Parenthood’s efforts to become a trusted provider of reproductive health care, sexual health information, and sex education to Black communities, as well as a strong advocate in the fight to protect health care access.
    • Ensure the integration of equity and the foregrounding of Black women in communications strategies on expanding the future of abortion access, with particular respect to policies that impact Black women most, like the Hyde Amendment.
    • Build and expand relationships with journalists, editors, producers, and media outlets with large or exclusively Black audiences. Identify journalists and outlets that reach new and diverse audiences, and develop plans to deepen relationships with them.
    • Draft various media materials, including press releases, advisories, talking points, letters to the editor, op-eds, fact sheets, and briefings.
    • Develop a strong base of spokespeople from across the Federation, at all levels, who can speak to experiences and health needs of Black communities, and inform Black audiences of sexual and reproductive health policies and their impact. Manage spokespeople’s media trainings, brief them for media interviews, and build their public-facing profiles.
    • Provide expert support to affiliates with regard to communications outreach to Black communities. Create and draft affiliate memos and media materials (e.g. talking points, op-eds); assistance executing local media plans (e.g. local pitching or on-the-ground press events); and trainings on cross-movement issues, how to apply a racial equity lens, and reaching Black audiences.
    • Lead crisis communications strategy on the racial implications of sexual and reproductive health policies and programs — as well as cross-movement issues, as a way for the Federation to protect the Planned Parenthood brand and maintain strong external partnerships.
    • Drive and implement communications strategies that authentically reach Black communities on health care, education, advocacy, and cross-movement issues — both long-lead proactive pitching, developing campaigns, and responding to and shaping breaking news.
    • Ensure timely processing of contacts and invoices for partnership and sponsorship opportunities with Black media, organizations, or events.

Engagement

    • This position requires building and/or maintaining relationships with all levels of national and
    • affiliate staff, journalists, coalition partners, and other entities. The person in this role will:
    • Collaborate with health and advocacy media staff and other PPFA departments in applying a culturally competent lens to public health awareness and political advocacy campaigns, and suggesting and creating campaigns specific to Black communities when necessary or possible.
    • Establish deeper relationships with the communications teams of Black-led reproductive justice organizations to ensure we are working in partnership and not causing harm to their work and strategies or to the communities we all collectively serve.
    • Serve as an internal consultant to teams across the Federation on strategy and language, to ensure projects include Black communities, and communicate to and about them appropriately and authentically.
    • Work closely with Advocacy Media, Strategic Partnerships, Constituency Organizing, and Government Relations to develop Planned Parenthood’s position on and response to policies and issues that directly affect the ability of Black people to live safe and healthy lives.
    • Must be a team player with a positive attitude, and be able to manage multiple priorities in a fast-paced environment and remain calm under pressure.

Knowledge, Skills and Abilities (KSAs)

    • Five to eight years of experience working in communications, with demonstrated strong relationships with media outlets, reporters, and partner organizations.
    • Must possess excellent communication skills and a strong racial equity lens. Must write and edit proficiently and quickly, and have extensive knowledge of the operations of the news media, including print, online, blogs, radio, and broadcast. Must have experience leading media strategy.
    • Must have a strong understanding of sexual and reproductive health issues. A nuanced understanding of reproductive justice and federal policy is strongly preferred.
    • Other skills/knowledge: Knowledge of communicating with diverse groups, working with a multicultural workforce, and sensitivity and appreciation to cultural differences is required.

TRAVEL

    • 0-25 % of time
Starting Salary: $90k

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Final offers for this job will be based on capabilities and will be made within the parameters of the PPFA compensation program. Total offer package to include generous vacation + sick leave + paid holidays, individual/family provided medical, dental and vision benefits effective day 1, life insurance, short/long term disability, paid family leave and 401k. We also offer voluntary opt in for Flexible Spending Account (FSA) and Transportation/Commuter accounts.   

We value a truly diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law.  We're committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

PPFA participates in the E-Verify program and is an Equal Opportunity Employer

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