Product Marketing Manager

Product Management – Product Management
Full Time

What will you be doing?

    • Lead the creation and definition of PPRO’s product and service offer that is competitive, coherent and comprehensive.
    • Develop and deliver a comprehensive product marketing strategy for each LPM release, categories (bank, cash, wallet, etc), merchant segments and new market entry
    • Understand market pricing and competitive forces that influence pricing and price-based decisions and propose changes to PPRO’s pricing strategy that is based on services/solutions and PPRO’s holistic value proposition
    • Develop a 4Ps view (product, promotion, pricing, and place) to most competitively position PPRO’s payment services and value proposition
    • Understand, propose and drive improvements in PPRO’s product marketing by focusing on channel, customer, and competitor
    • Develop and drive activities to influence merchant purchase decisions indirectly through partner PSPs
    • Supervise the product launch and go-to-market activities (especially merchant pilots, documents, training, timelines).
    • Engage our key partners and support them in their evaluation and launch of new payment methods
    • Manage the product aspects on the PPRO Partner Portal in collaboration with the product marketing coordinator. Evaluate and drive the implementation of click dummies into the partner portal.
    • Define and manage the business product documentation in collaboration with corporate marketing
    • Perform active market research and build a strong network in the payments industry.
    • Help in updating and distributing our product offer, product changes, roadmap and release notes process.

What are your qualifications?

    • Ability to connect with internal and external stakeholders on different levels
    • Strong knowledge and expertise in the payments sector. (ideally from PSP or scheme side)
    • Strong communication skills (listening and presenting), able to excite others
    • Good understanding of technical and business flows
    • Research and analytical skills