Marketing Manager

New Haven, Connecticut /
Communications & Brand Marketing (CBM) /
Full Time
/ Hybrid
Planned Parenthood of Southern New England

Care. No Matter What.

We are Planned Parenthood of Southern New England, one of the region’s largest and most trusted providers of reproductive health care. We are recognized for the wide array of services we provide, the outstanding sexual health education we deliver, and our strong commitment to social justice. Working for Planned Parenthood is more than a job; it’s being a part of a powerful movement. Together, we’ll take pride in shaping the future of sexual health and reproductive rights for all people.  

Position Summary
The Marketing Manager plans, executes, and evaluates marketing communication strategies that advance the organization’s priorities—including health care services, advocacy and public policy, and education—as well as new projects and initiatives. Reporting to the Senior Director of Communications and Brand Marketing (CBM), this position works cross-functionally and collaboratively across all Planned Parenthood of Southern New England departments and is a leader within the CBM department, which manages external and internal communications, audience research, message strategy, brand marketing, media relations, digital, social media, email, web, video, and advertising.
 
With a creative and dynamic approach to reaching the various target markets of Planned Parenthood of Southern New England (PPSNE), and our advocacy and political arms, Planned Parenthood Votes! Connecticut (PPV!CT) and Planned Parenthood Votes! Rhode Island (PPV!RI), the Marketing Manager demonstrates a balanced understanding of pushing creative boundaries, while leveraging market research, internal data points, and psychosocial insights, to create informed and out-of-the-box marketing campaigns.

Primary Responsibilities

    • Marketing Strategy Management
    • Provides technical understanding of how to utilize integrated marketing campaigns to achieve strategic goals. Develops campaigns that tap into the necessary marketing mix of Paid, Owned and Earned channels, in collaboration from key colleagues in mission-based areas of the organization (health care, advocacy and public policy, and education).
    • Develop, track, implement, and evaluate paid brand awareness campaigns, providing modifications as necessary for market saturation.
    • Co-creates social media strategy and implementation, supervise social media content creation, reporting on campaign objectives and audience growth, while providing insight and art direction on digital content creation including graphics, video content, email design, website content, and print collateral.
    • Design + Visual Identity Management
    • Ensures visual brand identity consistency and compliance. Maintains visual and design standards that reinforce consistency and quality in brand experience within different key audience groups (patients, youth, donors, public, etc.). Monitors appropriate use of PPV!CT and PPV!RI brand identities for organizational compliance.
    • Provides oversight and support development of design assets and materials that help to influence key audiences and drive impactful messages.
    • Leadership and Collaboration
    • Acts as a member of the communications leadership team to take strategic organizational priorities and develop creative, audience-informed, integrated marketing strategies.
    • Manages a collaborative team of digital marketers, who work together to engage key audiences on all digital communication channels.
    • Supports the Senior Director of CBM on key activities including annual planning and marketing budget management.
    • Informs the Senior Director of CBM in managing, forecasting, and prioritization within the marketing budget and demonstrates efficient and effective investment approach.
    • Manage and develop the marketing team members in driving innovative and strategic campaigns that foster growth and progressive solutions.
    • Advances the organization’s commitment to social justice and helps foster a culture of diversity, equity, and inclusion.
    • Data + Analytics
    • Monitor, report, and optimize digital marketing metrics continuously, to ensure demonstrated impact of communication strategies and shape needs for future initiatives.
    • Synthesizes psychosocial and market research findings to create actionable marketing strategies, segmented by key audiences.
    • Create acute event-driven reporting that demonstrates the impact the organization(s) have in the broader messaging landscape.

Qualifications

    • Bachelor’s Degree in marketing, communications, advertising, social media management, or relevant concentration.
    • Minimum of 5 years of relevant experience in marketing, communications, public relations, or another relevant field.
    • Experience working in a strategic role, utilizing the balance of creative and analytical thinking.
    • Strong understanding of the use of communications in government relations, state-level legislation, and public policy advocacy.
    • 1-2 years of experience supervising staff, ideally across various focus areas of work.
    • Must have a depth of knowledge about social media marketing, content marketing, and social media management, with specific experience using Sprout Social, Google ads, Google Grants, Meta Business Suite, Snapchat, and TikTok.
    • Excellent eye for detail, with keen understanding of visual brand identity and brand experience.
    • Strong knowledge of graphic design best practices, designing for accessibility, and the importance of informational hierarchy in infographic design.
    • Experience with Adobe Creative Suite, expert level skills in Photoshop, InDesign, Illustrator
    • Proven experience creating integrated marketing communication (IMC) strategies that drive impact and are audience informed.
    • Excellent relationship building skills, including a high level of self-awareness, empathy, and humility in interpersonal interactions
    • Demonstrated understanding of the role that racial inequity plays in our society and its impact on health care, education, public policy, and advocacy
    • Demonstrated understanding of and commitment to diversity, equity, and inclusion, and the ways systems of oppression are reinforced through the written word and capitalist advertising.
    • Ability to work and build trust across cultural differences as well as to effectively communicate across differences 
    • Ability to work in a deadline-driven environment, balancing multiple priorities, and demonstrating strong time management skills.
    • Knowledge of the role social media has in responding to crisis situations.
    • Ability to work nimbly, flexibly, and without direct supervision.
    • Availability to work flexible hours, including weekend and evening as required 
Salary Range; Min $60,114 Mid $75,141 Max $93,927 and is based on full years of experience. 
Due to our commitment to equity and fairness PPSNE does not negotiate salaries. 

PPSNE is an equal employment opportunity employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to building an inclusive workplace that values diversity and inclusion and reflects the diversity of our communities and patients. We strongly encourage people of color and members of the LGBTQ community to apply.  
 
PPSNE offers a comprehensive benefit package which includes; Health, dental and vision insurance, retirement savings, paid parental leave, tuition reimbursement, generous paid time off, a flexible spending account, wellness program and more.