Events Marketing Manager
Toronto
Marketing /
Full-time, Hybrid /
Hybrid
Job Title: Events Marketing Manager
Location: Candidate must be located in Canada or the USA. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.
Reports to: VP of Growth Marketing
About the Position:
As an Events Marketing Manager, you will be the driving force behind our presence at industry events, conferences, and trade shows, along with the driver of our own events, both online and offline. Your primary focus will be on creating and executing strategic event marketing plans that align with our business objectives, generate leads, and strengthen relationships with key stakeholders. We believe the best event strategy is driven by having something valuable and new to share and standing out by doing something different.
We’re counting on you to:
- Event Strategy & Planning: Develop and execute a comprehensive events strategy aligned with marketing and business goals. Identify and evaluate opportunities for participation in industry conferences, trade shows, and owned events we host online and offline in key cities.
- End-to-End Execution: Coordinate all aspects of event logistics, from pre-event planning to post-event analysis. Collaborate with cross-functional teams to ensure seamless execution of event initiatives.
- Brand & Speaker Representation: Ensure a consistent and compelling brand presence at all events. Work closely with the design team to create visually appealing and effective event collateral. Identify industry events where we can share our thought leadership.
- Lead Generation & ROI: Implement strategies to drive lead generation and customer acquisition through events. Create landing pages in Hubspot to drive leads. Track and analyze key metrics to measure the success and ROI of each event.
- Stakeholder Engagement: Cultivate and manage relationships with event organizers, partners, and sponsors. Collaborate with sales teams to maximize networking opportunities and lead generation. Creatively partner with Ambassadors in key cities to host events that help build the Practice Better brand and help us stand out.
- Content Development: Work with subject matter experts to create compelling presentation content and materials. Leverage events as platforms to showcase thought leadership and industry expertise.
Requirements:
- Proven experience in B2B event marketing, preferably within the SaaS industry.
- Strong project management skills with the ability to manage multiple events simultaneously.
- Excellent communication and interpersonal skills.
- Creative mindset with an eye for detail in event branding and messaging.
- A data-driven approach, comfortable with analytics tools and reporting.
Who you are:
- Strategic Planner: You're great at setting clear goals for events that match our company's big picture. Your plans always aim for tangible results and business growth.
- Industry Savvy: You know the ins and outs of both tech and healthcare sectors. This helps you tailor our event strategies to fit what our audience needs and stays updated with the latest trends.
- Creative Mind: You're full of fresh ideas for making our events stand out. From catchy themes to interactive setups, you find ways to make attendees remember us.
- Clear Communicator: Whether it's talking to a crowd or writing compelling content, you're excellent at getting our message across effectively and authentically.
- Organized Pro: You handle the nitty-gritty details of event planning with ease. From budgets to logistics, everything runs smoothly under your watch, ensuring our events leave a positive impression every time.
You will:
- Own: event strategy, budget, calendar and metrics
- Teach: industry trends, effective communication and event planning
- Learn: new technologies, industry changes, customer preferences
- Improve: event ROI, attendee engagement and innovation
Within:
- 1 month you will:
- Get familiar with the company and team.
- Become a product expert.
- Review upcoming events and goals.
- Research industry trends and vendors.
- Set short-term goals.
- 3 months you will:
- Execute event strategies.
- Evaluate event performance.
- Optimize event processes.
- Explore new event opportunities.
- Continue learning.
- 6 months you will:
- Develop long-term event strategies.
- Expand event portfolio.
- Strengthen stakeholder relationships.
- Measure ROI.
- Support team development.
Our Perks and Benefits:
- Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
- Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
- Sprout Family: Receive personalized support for the family-building process, accessing top-quality care. Schedule a consultation with Sprout's Team for guidance, education, coaching, and assistance in finding a top provider, addressing medical, legal, or regulatory concerns throughout your journey. *Currently for Canadian Employees Only*
- Inkblot: Access to one of Canada's leading digital mental health companies, focusing on offering secure online video counseling through our corporate mental health programs and individual counseling services. *Currently for Canadian Employees Only*
- Choose your device: Are you team windows or apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
- Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
- Health & Wellness Allowance: $750/year to support your health & wellness related goals and hobbies.
- Learning & Development Allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
- Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery.
- Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.
