Senior UX Researcher

Engineering, Product & Design /
Full-time, Remote /
About us:
Practice Better is a leading all-in-one practice management software solution transforming how health & wellness professionals run their practices and support their clients. The company serves 15,000+ customers in over 70+ countries across the globe, and processes hundreds of millions annually in payments on behalf of customers. Over 65% of growth in our customer base comes from word of mouth and referrals, which is a testament to our strong brand and community. Practice Better has recorded a 300% compound annual growth rate in revenue since inception, and we are well-positioned for continuous growth in the years to come.

How we work:
Practice Better operates remote-first, hybrid optional. We ensure each member of our team is equipped with the necessary tools to perform effectively within the comfort of their own space. However flexibility is important! So if you need to stretch your legs or whiteboard with your team, you can use our beautiful, private downtown Toronto office.

About The Position: 

Job Title: Senior UX Researcher 
Location: Candidate must be located in Canada or the USA. Our office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.
Reports to: Head of Product Content

Position Overview:
As Senior UX Researcher, you’ll be involved in all stages of the product design lifecycle — from identifying core user needs during the discovery phase to measuring impact on the user after a product is launched. You should be adept at different methods of quantitative and qualitative research, and highly skilled at synthesizing and articulating what you learn into actionable, opinionated insights and next steps.

We’re counting on you to:

    • Drive and refine our research processes, implementing new ways to provide clear and actionable user insights to guide strategic decisions
    • Work closely with product designers, product managers, engineers, and product content to ensure that user needs are deeply understood by everyone on the team
    • Elevate the role of user research at Practice Better and mentor others on how to approach research on their projects and how to conduct high-quality research on their own
    • Influence and shape product strategy with data, insights, and opinions
    • Gain deep subject matter expertise on a rewarding and evolving product space, including shaping how healthcare practitioners use AI in their work
    • Develop and execute mixed-method research to support product strategy and company goals
    • Understand our users and potential users by identifying their motivations, needs, expectations, and goals
    • Uncover areas of opportunity and identify actionable ways to improve the user experience
    • Work closely with stakeholders to clearly define research problems, distilling technically complex requirements into actionable research plans
    • Formulate specific, answerable, and practical questions, with the underlying desire to understand the “why" and “how”
    • Apply a variety of UX research methods including surveys, competitive analysis, user interviews, card sorting, live A/B testing, and more
    • Run our established beta testing process, from end to end
    • Translate research findings into actionable insights for diverse audiences, including product designers, product managers, engineers, and C-level executives


    • 5+ years of experience in a UX research role
    • Strong understanding of quantitative and qualitative research methods
    • Excellent communication skills, with the ability to clearly articulate research findings and recommendations to a variety of audiences
    • Experience with user research tools such as Qualtrics, UserTesting, or similar
    • A thirst for solving hard problems and driving impactful results

Who you are:

    • Adaptable — You thrive in a fast-moving SaaS startup environment. You help others adapt by creating repeatable systems and guardrails that foster creativity while providing a sense of calm
    • Transparent — You share knowledge and insights as a habit, bringing people along with you and helping them make great decisions based on what you share
    • Analytical — You ground your decisions in data, and know how to share the why behind your metrics and how they drive remarkable results
    • Accountable — You’re comfortable with owning a project from idea through execution and results. You focus on outcomes, not output; progress, not motion
    • Curious — You’re curious and open-minded, always eager to expand your understanding into new areas and to integrate new points of view
    • Communicator - You have strong storytelling skills. You’re able to distill data into meaning through verbal communication, writing, and visual design
    • Collaborative - You have a clear track record of collaborating effectively with cross-functional teams. You collaborate early and often, offering an informed yet adaptable point of view

You will:

    • Own expanding and executing the UX Research function on a fast-growing and creative product team.
    • Teach stakeholders and collaborators the role played by different approaches to research, and the insights offered by different results.
    • Learn our product and target customer, so you can design appropriate research responses to emerging business needs.
    • Improve company-wide understanding of how our target customers think, feel, and behave, and help us build a shared language that helps us solve for them in alignment and at scale.


    • 1 month you will: 
    • Learn the product, ICP, and product development cycle. You’ll understand the role you’ll play in bringing great products to market and start to map out how that works.
      Understand organizational priorities and goals. Meet with key stakeholders, build relationships, review documentation. Get the lay of the land.
      Assess current UX research practices. Review our existing research processes, methodologies and, tools. Start to identify gaps and areas for improvement.
      Immerse yourself in current projects. You’ll start to attend meetings and customer calls as an observer, so you can familiarize yourself with the current state of affairs.

    • 3 months you will: 
    • Identify areas of improvement for UX research. Prioritize recommendations based on urgency, budget, and impact. You’ll recommend ways we can accelerate and align with better systems, process, and tools.
      Participate in a research initiative. You’ll work alongside a dedicated product team (PM, engineers, designer) as an active participant in user research and customer feedback/validation initiatives .

    • 6 months you will: 
    • Establish new systems, processes, and tools for UX research. Execute and own the improvements you recommended, make them operational and core to our work.
      Lead research initiatives. Own and execute a research project from beginning to end. Present findings, insights, and recommended next steps. Report on what worked well, what didn’t, and what we’ll do to improve next.
      Measure and report on impact. Measure and report on impact. Establish KPIs to measure the impact of research initiatives. Create and share dashboards, insights, and next steps. Track progress and report to stakeholders
      Promote knowledge sharing. Deliver internal workshops and events to share best practices and approaches in UX research. Create documentation and guidance to standardize and improve research across teams.

Our Perks and Benefits:

    • Unlimited vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
    • Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental.
    • Choose your device: Are you team windows or apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
    • Home office allowance: $500/year to ensure your home office is set up for optimal comfort and productivity.
    • Health & wellness allowance: $750/year to support your health & wellness related goals and hobbies.
    • Learning & development allowance: $1000/year to explore a new skill, attend a conference, read some new books, etc.
    • Fully remote: Work from the comfort of your own home with the choice to access our downtown Toronto office for a change of scenery. 
    • Team events & free lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day.

Practice Better is a respectful, caring, and inclusive workplace. We are committed to accessibility, diversity, and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the requirements for the position. Applicants need to make their requirements known when contacted.

Practice Better is proud to be a diverse and equal opportunity employer and as such does not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability, or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors.