Associate Sales Director (Wholesale/Marketplace)
New York, NY
Wholesale/Marketplace /
Full Time /
Hybrid
About Us:
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there.
Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.
Full-Time Employee Benefits:
- 4-day workweek: Fridays are flexible at Primary to allow you to manage your work-life balance
- Company-sponsored medical, dental, & insurance, pre-tax spending/savings accounts, 401(k), company-provided disability & life insurance, and more.
- Generous time off: 12 days of PTO (15 days after two years at the company), 3 floating holidays, 11 company-paid holidays (plus the last week of December off), plus 12 weeks of fully paid parental leave for all new parents
- Primary School: a program that gives every employee $100 a month to spend on classes to help them grow (even if unrelated to their work).
- $500 to spend on improving your work from home setup (for remote/hybrid employees)
Primary is looking for an Associate Sales Director to drive our growing wholesale and marketplace channels. This person will maximize sales within our existing accounts and identify new accounts and opportunities that align with our brand positioning and growth targets. They will be responsible for onboarding, monitoring performance, and maintaining relationships with all wholesale and marketplace accounts. They will work cross-functionally to incorporate insights into product development and will be pivotal in developing processes to efficiently grow Primary’s presence across these distribution channels. Ideally, this individual will work on a hybrid basis from our NYC HQ with our merch, design, and sourcing teams.
Here are some things you will do and own:
- Oversee all wholesale and marketplace relationships, serving as primary internal and external point of contact, supporting ongoing relationships and seeking out and onboarding new accounts.
- Develop channel reporting and provide regular business updates, including monthly sales reviews, to Primary leadership.
- Clearly communicate project deliverables, timelines, milestones, and results across the organization.
- Partner with the Operations and Engineering teams to ensure efficient fulfillment and technology capabilities support channel requirements. Share sales insights and customer feedback with Design and Merchandising teams to incorporate sales opportunities into new product development.
- Partner with the Planning team on pre-season buys and in-season forecasting.
- Manage all Primary assets across partner websites, including imagery, copy, and sequencing.
- Regularly audit and track inbound and outbound shipments; effectively monitor sales and stock levels with key accounts.
- Act as liaison between wholesale accounts and the Design, Merchandising, and Sourcing teams on production and delivery timelines.
- Work with Marketing teams to optimize partner selling tools and evaluate promotional opportunities.
Your Experience Includes:
- Proven experience (typically 8+ years) in wholesale sales development
- Experience with marketplace platforms (e.g., Mirakl, Faire, Looker, Shopify) preferred
- Children’s apparel experience preferred
- Clear history of cross-functional collaboration and partnership across teams (e.g., design, merchandising, marketing, operations, technology, finance)
- Track record of achieving sales targets and driving revenue growth
We are also looking for:
- Analytical agility, with an ability to turn data into clear and actionable insights
- Ability to thrive in an environment that may be ambiguous and/or evolving
- Strategic thinking, including proven project management and organization skills
- Ability to express ideas clearly in person/virtually and in writing
$110,000 - $130,000 a year
All Primary employees also receive generous equity packages as part of our total compensation philosophy, in addition to our full suite of benefits and perks (highlighted above)
At Primary, we believe that there is no one ‘perfect’ candidate. Everyone brings something different to the team, and our diversity is what makes us strong. Speaking of which - not only is discrimination illegal, it is simply not tolerated at Primary. We welcome all candidates who are currently eligible to work full-time in the United States for any employer to apply.
We want all candidates to thrive during the interview process. If you have any accommodation needs for your interview, please let us know at HR at primary dot com. Our HR Director will reach out to get you set up for success at any point during the interview process where you may need accommodations. Not sure if this applies to you? Primary is a proud Disclo customer - check out their quiz "Do I Qualify for Reasonable Accommodation?"
