Digital Media Associate, Ad Ops and Reporting
Paid Media – Media
Priorities USA is looking to hire a Digital Media Associate to join our in-house paid media ad ops and reporting team, to help implement all of the processes and tools that enable us to run strong ad campaigns, focused -- but not exclusively -- on the 2020 presidential election. In 2018, we ran the largest digital advertising campaign on the Democratic side, and helped other organizations invest more and invest smarter in digital persuasion and mobilization. This cycle, we are doubling down on our commitment to digital media by building out our in-house team.
The right person for this role should:
Have 1-3 years of technical experience trafficking, buying, and building reports for digital media. Experience in the following tools and platforms would be great to have but not required: AdWords, Google Marketing Platform (formerly DCM and DBM) and Facebook Business Manager, and other ad tech products.
Know how to match metrics to objective. Sometimes we’re focused on frequency, sometimes cost per acquisition, sometimes clicks. It all depends on what a given ad buy is actually trying to do. You should be able to develop an understanding and make suggestions around reporting numbers.
Be able to communicate data clearly to other team members, including staying organized with past performance reports, and understanding the incoming requests for future media buys.
Be willing -- and excited! -- to try new things, learn from successes and mistakes, and adapt with new and changing information, in both the digital media and electoral landscapes. What you will do on a day-to-day basis will look very different in early 2019 than it will in the summer and fall of 2020. You will be successful in this role if you thrive in a fast-paced environment.
Care about the work of electing Democrats up and down the ticket. We want to be upfront: Working in electoral politics can be hard! In order to hack it, you'll need to be deeply invested in both the outcome (hello, getting Trump out of office!), and how we get there: working with a dynamic and diverse team, elevating marginalized voices, speaking to communities that are sometimes left behind by Democratic paid media programs.
Love a good spreadsheet. To run a great digital ads program we need to keep track of many moving pieces at once. We are looking for someone with strong organizational skills and an eye for detail -- that means you, Excel wizards, to-do list makers and color coders. Experience with SQL and/or data visualization is a plus.
In this role you will:
Work with the Senior Manager, Ad Ops and Reporting. You’ll follow naming conventions and trafficking processes, verify audience targeting, help media buyers set up campaigns, install pixels and integrate their data into targeting, build tags, and edit campaigns using bulk uploaders. You’ll be ever so slightly obsessive about making sure the right ads go to the right people in the right places.
Get the right data to the right people at the right times. You’ll work with the digital media team to develop a reporting infrastructure that surfaces actionable, relevant metrics.
Experiment! Some of the media you’ll help to traffic and report on will be tests to measure the efficacy of different media strategies, targeting techniques, or message/creative executions. You’ll work with the strategy and analytics team to structure the buys to comport with test design, confirm (and confirm again) that everything is set up properly, and report out on the required data.
Help us do things by the book. You’ll work with the Senior Manager, Ad Ops and Reporting, and the media buying team to develop and implement internal processes for reporting buys that adhere strictly to legal and compliance standards.
Reports to: Senior Manager, Ad Ops and Reporting
Direct reports: N/A
Salary for this position will be $55,000-$65,000 but will be tailored to experience. Benefits package includes health care, paid holidays and vacation. People of color, women, people with disabilities, and veterans are strongly encouraged to apply.
About Priorities USA
Priorities USA is a voter-centric progressive advocacy organization and service center for the grassroots progressive movement. Priorities is committed to standing up to the Trump administration and its allies in order to build an economy that provides real opportunity for all families to get ahead, and to protect the fundamental, democratic ideal of equality for all Americans – regardless of race, religion, gender or sexual orientation.