Senior Ad Operations & Reporting Manager
Paid Media – Media
Priorities USA is a voter-centric progressive advocacy organization and service center for the grassroots progressive movement. Priorities is committed to standing up to the Trump administration and its allies in order to build an economy that provides real opportunity for all families to get ahead, and to protect the fundamental, democratic ideal of equality for all Americans – regardless of race, religion, gender or sexual orientation.
In 2018, we ran the largest digital advertising campaign on the Democratic side, and helped other organizations invest more and invest smarter in digital persuasion and mobilization. This cycle we are planning to double down on our commitment to digital media by building out an in-house buying team. We are looking to hire a senior manager in charge of advertising operations and reporting to join this team for the 2019-2020 cycle.
The right person for this role should:
Have several years of technical experience trafficking, buying, and building reports for digital media, including but not limited to working in AdWords, Google Marketing Platform (formerly DCM and DBM) and Facebook Business Manager, and other ad tech products.
Know how to match metrics to objective. Sometimes we’re focused on frequency, sometimes cost per acquisition, sometimes clicks. It all depends on what a given ad buy is actually trying to do. You should be able to decide what metrics are relevant based on a given objective, and help buyers to traffic campaigns in order to be able to surface the right information in reporting.
Be able to communicate data clearly to stakeholders, no matter how thorough their digital knowledge. You should know what information a media buyer needs to optimize a campaign (and how that information varies depending on the campaign set-up and objective), what information a video strategist needs to understand how to iterate creatively, and what information a finance director needs to share with a donor. (Or, you should know how to communicate effectively with those folks to land on the right reporting.)
Enjoy managing people in a digital media context. It is important to us to foster an environment on this team that is conducive to productivity and growth -- both on your part on the part of folks you manage. We believe that good management is a separate skill from good ad operations and reporting, and that all are important to doing this job well.
Be willing -- and excited! -- to try new things, learn from successes and mistakes, and adapt with new and changing information, in both the digital media and electoral landscapes. What you will do on a day-to-day basis will look very different in early 2019 than it will in summer and fall of 2020. You will be successful in this role if you thrive in a fast-paced environment.
Care about the work of electing Democrats up and down the ticket. We want to be upfront: Working in electoral politics can be hard! In order to hack it, you'll need to be deeply invested in both the outcome (hello, getting Trump out of office!), and how we get there: working with a dynamic and diverse team, elevating marginalized voices, speaking to communities that are sometimes left behind by Democratic paid media programs.
Love a good spreadsheet. To run a great digital ads program we need keep track of many moving pieces at once. We are looking for someone with strong organizational skills and an eye for detail -- that means you, Excel wizards, to-do list makers and color coders. Experience with SQL and/or data visualization is a plus.
In this role you will:
Develop a system for trafficking ads efficiently and accurately. You’ll come up with naming conventions and trafficking processes, verify audience targeting, help media buyers set up campaigns, install pixels and integrate their data into targeting, build tags, and edit campaigns using bulk uploaders. You’ll be ever so slightly obsessive about making sure the right ads go to the right people in the right places.
Develop a system for reporting that gets the right data to the right people at the right times. You’ll work with the digital media director, media buyers, and creative and analytics teams to develop reporting infrastructure that surfaces actionable, relevant metrics. Then you’ll use that system to report on ad campaigns, audiences, and creative performance to a variety of stakeholders, including media buyers and planners, our analytics and creative teams, and senior leadership.
Experiment! Some of the media you’ll help to traffic and report on will be tests to measure the efficacy of different media strategies, targeting techniques, or message/creative executions. You’ll work with the strategy and analytics team to structure the buys to comport with test design, confirm (and confirm again) that everything is set up properly, and report out on the required data.
Help us do things by the book. You’ll work with the digital media director and operations team to develop and implement internal processes for reporting buys that adhere strictly to legal and compliance standards.
Hire, teach and manage a team. You’re getting in on the ground floor -- you’ll be the third hire on our in-house digital media team -- so you’ll have a hand in hiring additional staff, and likely manage 2-3 associates by the end of the cycle. You’ll also work collaboratively with the digital media director and the training team to manage a few classes of media fellows, who will participate in planning, buying, and reporting as full members of the team.
Reports to: Digital Media Director
Direct reports: 2-3 ad ops & reporting specialists + fellows
Salary for this position will be $85,000-$90,000 but will be tailored to experience. Benefits package includes health care, paid holidays and vacation. People of color, women, people with disabilities, and veterans are strongly encouraged to apply.