Demand Generation Manager

Marketing /
Full-time /
Proof is the world's first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market leaders and experts who brought notarization online with Notarize℠, Proof offers trust in a digital world by verifying identities and securing transactions to protect businesses and their customers. Since 2015, we’ve completed many of the world’s first digital commerce transactions, including the first online real estate closing, online mortgage closing, online auto sale, and online will and we're still just getting started!

We are looking for a Demand Programs Manager to join our Demand Gen team. In this  role, you will be responsible for generating demand for Proof’s products. This position will report into the VP of Revenue Marketing.

What you’ll do as a Demand Programs Manager at Proof:

    • Develop and execute multi-channel campaigns and programs to generate leads and acquire target accounts (SEO, SEM, social emails, webinars, chat, affiliate, etc)
    • Lead strategy and execution of Proof virtual and in-person events, including serving as the project manager for each event: maintaining budget, logistics, vendor and partner relations, content creation communications and reporting
    • Work in concert with Demand team to generate strategy for driving pipeline and qualified meetings for our sales team
    • Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI; use data to make real-time adjustments and proactively identify trends and opportunities
    • Identify new lead generation opportunities and build scalable, data-driven campaigns to fill the sales and customer pipeline
    • A/B test campaigns to improve referral programs, direct acquisition efforts, landing pages, and lead capture forms
    • Partner with Sales, Product, and Marketing to map and build out customer journeys and design engagement tactics and programs to drive enablement  
    • Collaborate cross-functionally with internal teams to grow our marketing database, maintain data cleanliness, and develop our segmentation strategy
    • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

What we’re looking for:

    • 3-5 years demand generation experience, with a mix of exposure to SaaS, startups, B2B
    • Revenue-centric marketer with seasoned skills in inbound and outbound marketing
    • Proven track record of successfully launching targeted, personalized campaigns across a variety of channels including email, ads, web, social, sales, events, and more
    • Demonstrated analytical skills - able to understand attribution models, interpret data within the context of A/B tests, and derive actionable insights from data
    • Strong reporting capabilities, with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
    • Familiarity with marketing automation platforms (Salesforce & Hubspot especially), and ABM tools and technologies (i.e. 6sense). 
    • Thoughtful communication skills, able to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences
    • Self-starter mentality, capable of managing multiple projects with a high degree of autonomy, balanced with a desire to work successfully and collaboratively across Sales, Marketing, and Product teams
$85,000 - $125,000 a year
This is the expected cash compensation range for this position. The salary offered within this range will be determined based on factors including but not limited to skills, qualifications, experience and location. The total compensation package for this role also includes benefits such as medical, dental, vision, life insurance, disability coverage, flexible paid time off, Carrot Fertility, participation in a 401(k) with company match and more!
Proof is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We'd love to hear from you.