Lifecycle Marketing Specialist

San Francisco, CA
Marketing – Digital Marketing /
Full-Time Employee /
The Role
We’re seeking an experienced professional to join our Lifecycle Marketing team, reporting to the Senior Manager of Lifecycle Marketing. The Lifecycle Marketing Specialist is responsible for day-to-day execution and optimization of email, push and SMS communications. The ideal candidate has experience building lifecycle marketing campaigns, strong email developer skills, Iterable experience, and a high degree of customer empathy. This is a great opportunity for someone who is seeking to grow in a fast-paced and dynamic environment, work on a fun team and directly impact customer experience at Prosper. 

Problems You Will Solve

    • Build simple and complex multi-channel marketing campaigns in Iterable, including setting up experiments and conditional splits, using data in API event payloads and user profile attributes.
    • QA campaign builds/journeys to ensure development output meets campaign requirements.
    • Ensure all campaign business requirements are documented and translated into technical requirements.
    • Collaborate directly with teams to gather campaign requirements, identify opportunities for optimization and deliver campaigns and journeys to meet provided business requirements.
    • Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized.
    • Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary.
    • Post launch validation of campaign send counts and performance.
    • Provide insights and subject matter expertise on campaign execution.

About You

    • 2+ years of experience in lifecycle marketing campaign execution. Applicants without direct experience creating and deploying email, Push and/or SMS will not be considered.
    • Direct experience building journeys with a modern marketing automation platform, preferably Iterable. Braze, SFMC, Marketo, or similar experience is also relevant.
    • Direct experience coding HTML/CSS for email, including using Litmus or EoA to test and troubleshoot cross-platform compatibility for mobile, dark mode, etc.
    • Ability to set-up A/B tests and advanced segments to provided spec and troubleshoot.
    • Working knowledge of API events and webhooks.
    • Working knowledge of lifecycle marketing best practices.
    • Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects.

What We Offer

    • The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
    • The opportunity to work in a fast-paced environment with experienced industry leaders
    • Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
    • Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
    • A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
$84,000 - $114,000 a year
Compensation details: The salary for this position is $84,000 - $114,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.