590 Director of Demand Generation 590
United States
Marketing – Operations /
Full-time /
Remote
The global data privacy software market is projected to grow from $2.36 billion in 2022 to $25.85 billion by 2029.
So, if you are searching for an innovative career, then the cybersecurity industry might just be the one for you. Protegrity, an international provider of data protection solutions, is looking for new team members who want to make an impact in a company that prioritizes something we all care about: our privacy.
We need people who recognize the opportunity, can plan effectively, take action and execute in the enterprise marketplace with our intuitive, diverse, and future-forward global teams.
So, are you up for collaborating with the best in data security?
Join us on this journey and make an impact with one of the top 25 global software providers. We look forward to making our world become a better place with you on our team.
Apply and discover what’s next today!
Protegrity is seeking a passionate and talentedDirector of Demand Generation to join our Marketing team. This position is a remote role. Reporting to the VP of Demand Generation and Digital, you will be responsible for developing, executing and measuring integrated campaigns to drive results for the company. In this critical role, you will work in collaboration with product marketing, marketing operations, and sales to launch high impact, differentiated programs while delivering opportunities for our sales teams, and ultimately ROI for the company. The ideal candidate has a proven track record of executing campaigns across all stages of the customer journey including account-based marketing (ABM) programs and digital marketing.
Responsibilities:
- Develop and execute end-to-end demand generation strategies aligned with business objectives and revenue targets.
- Work in collaboration with product marketing to define target audiences, buyer personas and segments, and develop personalized messaging and content tailored to different stages of the buyer’s journey.
- Oversee the planning and execution of integrated marketing campaigns across multiple channels, including digital, email, paid advertising, social media, webinars, events and to and through our partners.
- Collaborate closely with sales, product marketing, content marketing and the sales and marketing operations teams to ensure alignment and maximize campaign effectiveness.
- Drive continuous optimization of marketing automation systems, lead scoring models and lead nurturing programs to increase engagement and conversion rates.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of demand generation initiatives and provide regular reporting and analysis to stakeholders.
- Stay current with industry trends, best practices, and emerging technologies in AI tools, marketing automation, and digital marketing.
Qualifications:
- 10+ years of B2B SaaS marketing experience preferably in cybersecurity or IT.
- Demonstrated expertise in developing and executing integrated demand generation strategies across multiple channels.
- Strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions to optimize ROI.
- Proficiency with marketing automation and ABX platforms, including Marketo, Demandbase, 6sense
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.
- Creative thinker with a passion for innovation and experimentation to drive results
Why Choose Protegrity:
- We offer a highly competitive compensation and benefits package as well as the excitement, challenges, and rewards of a fast-growing, entrepreneurial company.
- Become a member of a leading Data Protection, Privacy and Security company during one of the best market opportunities to come along in a generation.
- Competitive Compensation/Total Reward Packages that include:
- Health Benefits (Health/Dental/Vision)
- Paid Time Off (PTO) & Flexible Fridays with approval
- 401K
- Annual Bonus Incentives
- Commission Plan with accelerators
- Short- and Long-Term Disability
- Work on global projects with diverse, energetic, team members who respect each other and celebrate differences.
- Remote workforce
Working Model
- This role is available as fully home-based and generally would require you to attend on-site meetings only occasionally based on business needs. In certain circumstances the work model may change to accommodate business needs.
$132,000 - $180,000 a year
For residents of CA, WA, NY, and CO, the pay range for this position is $132,000-$180,000. This range reflects the minimum and maximum base salary for this position plus any variable earnings, if applicable to the position. The individual compensation may be dependent on a variety of factors, such as geographic location, level, job-related knowledge, skills, and experience, and performance.
Should you accept this position, you must consent to and pass a Background Investigation, which includes (subject to country law), extended education, and additional criminal and civil checks.
We offer a competitive salary and comprehensive benefits with generous vacation and holiday time off. All employees are also provided access to ongoing learning & development.
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All qualified applicants and current employees will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or veteran status.
Please reference Section 12: Supplemental Notice for Job Applicants in our Privacy Policy to inform you of the categories of personal information that we collect from individuals who inquire about and/or apply to work for Protegrity USA, Inc., or its parent company, subsidiaries or affiliates, and the purposes for which we use such personal information.
