Media Buyer
New York, NY
Proxima – Media Operations /
Full-Time /
On-site
Proxima
Proxima is more than just a business to us; it's a vision of transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive highly performant actions. We are empowering our customers to achieve their greatest potential with innovative, data-driven solutions.
We are a first-of-its-kind data intelligence solution that leverages artificial intelligence and a proprietary database of over 60 million (and growing) unique shopper personas to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and operational strategies. We’re on a mission to help maximize their performance with AI-powered solutions that have traditionally been out of reach for most companies. We believe profitable growth starts with better data.
About The Role
The Media Buyer at Proxima will be responsible for ensuring our clients achieve and maximize their ROI with exceptional support and campaign excellence. The ideal candidate has extensive Media Buying experience, developing and scaling a client’s ad account success. They will use their expertise in data analysis, interpretation of Paid Social best practices and recommendations to measure the effectiveness of our performance against client goals.
This person will be responsible for developing and implementing ad account and campaign setup, creation and building of ads, testing and optimizing campaigns. They will utilize their experience in buying media and understanding of the Paid Social advertising space to power their decision making. Additionally, work closely with the Sales Team and Account Management counterparts to identify opportunities for growth and expansion with existing clients. If you’re flexible with changing dynamics and workflows, willing to manage and lead projects, keen on collaborating with cross-functional teams and are a people’s person, this opportunity is for you.
What You'll Do
- Build, manage and optimize campaigns on Meta, TikTok and Google platforms
- Monitor, analyze and provide recommendations on campaigns that aligns with media metric goals
- Measure the success of campaigns using metrics such as CPA, CAC, ROI, ROAS & LTV
- Analyze and interpret data and metrics to measure the effectiveness of performance and adjust strategies as needed
- Work closely with Account Management & Sales Teams to create holistic Campaign Strategies across acquisition, retention and remarketing goals
- Understand Paid Social Advertising and full marketing funnel
- Ability to identify opportunities for growth and expansion with existing clients
- Provide regular reporting and updates to clients on campaign performance, ROI, and other relevant metrics
- Develop and maintain strong relationships with clients, acting as a trusted advisor to help them achieve their business goals
What You'll Need
- 2-4 years of digital media buying, with a focus on Paid Media and analytics
- Previous experience in Marketing/Media Agency or Social Publisher or Social Marketing Partner
- Strong understanding of Google and Meta analytics, including experience with Meta Ads Manager, and Meta Analytics; experience with additional Social Publishers welcome
- Strong analytical skills and ability to interpret data to provide actionable insights for clients
- Understand Paid Social Advertising and full marketing funnel
- Familiarity with attribution models and 3rd party attribution tools
- Strong interpersonal skills and Client Management experience needed
- Process driven, project management skills and cross functional teams experience a plus
- Ability to multitask and manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Experience managing paid media performance across B2C/D2C client accounts
- Bachelor's degree in Marketing, Business or related field required
- The base salary range for this role is between $90,000 - $100,000 USD including bonus
- Candidates based in NYC required.
$90,000 - $100,000 a year
The base salary range represents the low and high end of the anticipated salary range for this position. The actual base salary offered for this position will depend on numerous factors including individual performance, skills and experience. The base salary is just one component of Proxima’s compensation package which includes a wide range of medical, dental, vision and other benefits, as well as equity.
Why You'll Love Working Here
We can promise:
- Competitive salary in a fast-growing, close-knit, & motivated team
- Unlimited PTO so you can take the time you need
- Health, dental, and vision insurance for you and your dependents
- Annual membership to OneMedical and Teledoc
- Summer Fridays from July 4th Weekend to Labor Day each year
- 401k program
- 12 weeks Paid Parental Leave benefits
- Commuter pre-tax benefits
- Learning & Development Stipend
- HSA and FSA pre-tax benefits
- Pet-Friendly Office Space in the Heart of Soho
We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
