Marketing Automation Specialist Role (Salesforce/Pardot Experience)
Toronto, ON / Calgary, AB / Vancouver, BC / Ontario
Marketing – Marketing Operations /
Full Time /
Remote
About Q4
At Q4, we make an impact together, obsess over our customer, operate with integrity, and bring big ideas to life.
Q4 is charting a bold new path for investor relations as the first AI-driven IR Ops Platform, providing everything an IR team needs to succeed on a single, powerful platform. The Q4 Platform enables public companies to attract, manage, and understand investors - all in one place. Over 2,600 customers, including many of the most respected brands in the world, trust Q4 to help drive premium valuations for their companies. Only Q4 offers a tech stack holistically designed to equip IR teams with data, insights, and smart workflows that power remarkable outcomes. Learn more at q4inc.com.
We hire smart, curious, and talented people to push boundaries, reimagine what’s possible, and turn challenges into opportunities. All while keeping the needs of our clients at the heart of everything we do.
Come grow with us!
The role
The Marketing Automation Specialist is responsible for overseeing the effective use of Salesforce and Pardot to execute comprehensive marketing campaigns, ensuring seamless system integration for targeted outreach, optimized lead nurturing, and the continuous enhancement of marketing strategies through actionable insights.
The primary goals include implementing and optimizing marketing automation strategies to drive engagement and conversion through email campaigns and lead nurturing programs. Additionally, the role involves maintaining data integrity and compliance with regulatory standards while managing CRM databases and marketing automation platforms. Collaboration with cross-functional teams is key to aligning marketing efforts with business objectives, ultimately enhancing overall campaign performance and contributing to increased Annual Recurring Revenue (ARR).
Key Responsibilities
- Manage and optimize marketing automation platforms (e.g., Salesforce, Pardot) to execute marketing campaigns including email, lead nurturing, and scoring programs.
- Implement and maintain integrations between marketing automation and CRM systems (ChiliPiper, Pardot, Salesforce) to ensure seamless data flow and accuracy.
- Develop and execute email marketing campaigns, including template design, calls-to-action, and support in content creation.
- Segment and manage contact lists and databases for targeted marketing activities.
- Collaborate with cross-functional teams including Marketing, Sales, and Business Systems to ensure alignment on marketing automation processes and objectives.
- Provide reporting and insights on key marketing metrics, such as lead generation, conversion rates, website traffic, and campaign effectiveness.
- Stay informed about the latest trends and best practices in marketing automation and operations.
- Work closely with the Event Marketing Team to support in promoting the event, uploading attendee information, and post-event follow-ups.
- Manage the import of third-party data into CRM and marketing automation systems, ensuring data accuracy and compliance with data privacy regulations.
- Provide campaign briefs to the Sales and Marketing teams, so they are prepared to follow up the MQLs with relevant information.
Desired Skills, Education & Experience:
- At last 2-3 years of experience in Marketing Operations, Marketing Automation, Email Marketing, or Lifecycle roles, ideally in a SaaS or Enterprise software for a B2B high-tech company.
- Bachelor's degree in Marketing, Communications, or related field is preferred.
- Strong experience with Pardot and Salesforce, ChiliPiper, Drift, or similar marketing tech stack tools.
- Strong analytical skills.
- Experience with other enterprise-level marketing automation (Marketo, Hubspot) will be considered.
- Excellent written and verbal communication skills.
- Flexibility to easily adapt and change course in a fast-moving environment.
- Strong problem-solving skills with demonstrated success in effectively driving results.
- Self-motivated with a strong attention to detail.
- Able to work independently and meet deadlines.
- Ability to organize and manage multiple priorities simultaneously.
Why Q4?
We are motivated by solving complex problems in unorthodox ways. Emphasis on your well-being means you experience your true potential. We offer a variety of benefits to ensure you can always work hard and have fun:
- Health, wellness & lifestyle benefits to balance your heart, mind, and body;
- Pension matching incentives to support your financial health;
- Flexible paid time off so you can truly recharge and enjoy life;
- Choose your home, one of our trendy offices, or mix it up with our flexible working environment;
- Virtual team building and socials, keeping people connected is important to us; and
- A fantastic culture to top it all off!
Join #Q4orce
Q4’s diverse and inclusive workplace fosters a friendly, open-minded environment. Diversity makes us stronger from the increased pace of innovation to strengthening our culture. With great reasons to work here, take advantage by submitting your application to join our growing team.
Q4 values diversity and people of all backgrounds and abilities. Should you require any accommodations prior to or during the interview process, please contact hr@q4inc.com.
#LI-Remote #q4orce
