Demand Generation Manager
Vancouver
Marketing /
Full-time /
Hybrid
We’re Quandri, our mission is to unlock the world’s insurance data so brokerages and agencies can best serve their clients. Our Renewal Intelligence Platform is designed to help brokerages save time, increase profitability, and drive better outcomes for their staff, clients, and business.
We saw 8x ARR growth last year and are aiming for 3x this year. Named one of LinkedIn’s Top Canadian Startups in 2024, we have already made a big impact on the insurance industry. However, what matters most is making our customer’s lives better one renewal at a time. We want you to be a critical part of that journey! We’re a hybrid company, with ⅔ of our team in Vancouver and the rest distributed. For those in Vancouver, we have an office in Gastown that we expect people to be at three days a week. We understand both the advantages of some flexibility around personal lives, and the positive interpersonal effects of in-person collaboration.
Running a profitable personal lines book of business is harder than ever for insurance brokerages. Market conditions, rising costs, talent shortages, and staffing constraints are just some of the challenges that hinder profit margins, scalability, and exceptional client service. Trusted by 5 of Canada’s top 10 brokerages, Quandri is transforming the renewal process with AI-driven automation, enabling proactive workflows and delivering data-driven insights.
Today’s renewal process is often reactive, with brokers focusing on clients who request help rather than adopting a proactive, data-driven approach. Quandri is revolutionizing renewals by offering a platform that uses AI and automation to streamline operations. This allows brokerages to retain more business, enhance client and staff experiences, reduce E&O risk, and boost sales through upselling and cross-selling.
Looking to make an impact in your next role? How about transforming an entire industry? At Quandri, we’re unlocking new frontiers in insurance. To do that, we model our culture as a crew of interstellar astronauts. As Quandronauts, we’re committed to building a company that is diverse and multi-faceted. We’ve raised venture capital from top US and Canadian investors to help us achieve our mission, and are now scaling to achieve this.
About the Role:
The primary objective of this position is to deliver high-quality Sales Qualified Leads to our sales team. You will collaborate closely with sales and marketing ops to ensure leads meet Quandri's lead qualification standards, playing a critical role in the development and optimization of our lead scoring model. Success in this role will depend on your ability to actively generate, review, validate, and ensure the quality of leads. You will also work alongside our marketing ops team to track and manage pipeline metrics, ensuring smooth progression of leads through the sales funnel.
Our preference is for the successful candidate to be based in Vancouver, however we are open to considering highly qualified candidates from other locations within Canada.
What you’ll do:
- Develop and execute multi-channel campaigns (email, social media, paid media, events) to generate high-quality mid-market leads for the North American personal lines insurance market.
- Develop and execute an Account-Based Marketing (ABM) strategy, targeting named enterprise accounts.
- Manage conferences and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
- Collaborate closely with sales to align on lead generation goals, operationalize handoff processes, and ensure leads are converted into new opportunities in a timely manner.
- Collaborate closely with marketing ops to analyze campaign performance and utilize data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
- Work with marketing automation tools to ensure the seamless execution of campaigns and maintain accurate tracking of all activities in our HubSpot CRM.
The right person for this role will have:
- 6+ years of professional non-internship marketing experience in a B2B SaaS capacity
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts
- Experience with A/B testing
- Experience creating, managing, and optimizing digital marketing campaigns to maximize ROI and ensure effective targeting and budget utilization.
- Experience implementing an integrated Editorial Calendar (will work with the VP of Marketing and be responsible for hiring/managing a content creator)
- Experience using the following tools: HubSpot Marketing and Sales Hub, Canva, Zoom, Apollo, Webflow
- Proven experience scaling the demand generation discipline at a series A/B startup
Bonus points if you have:
- Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring
- Experience working with ZoomInfo, 6sense, Paid SEM, Semrush/Moz
- Experience with conference planning, management and logistical coordination (before, during, and after the event)
Our guiding principles:
- Customers at the core. We put the customer at the centre of all we do. At a basic level, we believe business success comes down to talking to customers and building something they want. We don’t listen to customers and just take what they say blindly, but we think critically about it and build what they need. Customers are the core of everything we do, and our business exists to serve them. We prioritize their needs over all else within the company.
- Move with urgency. There are times when we need to move slowly and deliberately, but we default to acting fast and with urgency. We slow down when necessary, but this should be a deliberate choice. Businesses become more lethargic as they grow, this principle is designed to fight this fact.
- Be curious. We understand the world by being curious and asking why. We aren’t satisfied with surface level understanding, and seek a deeper understanding of why things are the way they are. Don’t take someone’s word for it or the answer “because that’s how we do it.” Understand why and dig deep.
- Excellence in execution. We know that what separates good from great is a high level of execution. We commit ourselves to excellence in everything that we do, from delivering an amazing product to writing a great email.
- Act like an owner. We’re all owners of the business and act like it. We follow through on commitments, own our results and think long-term.
- Fight for simplicity. The law of increasing functional information states that systems evolve to become more complex over time. At Quandri, we believe there is sophistication in simplicity; as such, we intentionally fight for streamlined solutions and are committed to the uncomplicated.
Compensation and benefits:
- The range for base pay is $108,000 - $125,000 which is dependent on level of experience, performance and choice of stock option compensation
- Employee stock options based on experience level
- Comprehensive health benefits, including Lifestyle Spending Account
- Four weeks of paid vacation per year
- Work anywhere in the world for 60 days of the year
Quandri is dedicated to fostering a diverse and inclusive workplace. As an equal opportunity employer, Quandri adheres to Canadian labour laws and does not engage in discrimination based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other status protected under Canadian law.
Don’t let imposter syndrome stop you from applying. Great people sometimes don’t have the “right” experience. If you think that you’ll be amazing at this role then we encourage you to apply.
