Product Marketing Manager

Denver, CO
Marketing – Marketing
Full-time
Quantum Metric
Our digital experience analytics platform is quickly becoming an industry standard in the Digital Product space, with businesses planning to spend $1.3 trillion globally in 2018 for Digital Transformation initiatives. Our SaaS platform enables real-time operations for businesses who care about delivering perfect user experiences on web and mobile apps. We’ve delivered multi-million dollar revenue outcomes for some of the most reputable brands in the world by applying big data analytics and machine intelligence to user behaviors.

Our Culture
We are obsessed with helping businesses deliver better digital products and experiences. We encourage creative problem solving, rapid innovation and bold goal-setting. Our relatively flat organization structure keeps everyone informed and enables people to get involved in solving the problems they care about most. We are a close-knit team moving fast to deliver value to our customers and continue pushing the envelope as we develop new products.

About the Role

As our Product Marketing Manager you will be the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches. You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Responsibilities

    • Market intelligence—be the expert on our product, our buyers, who are they, how they buy and their key buying criteria.
    • Understand the competitive landscape—be an expert on our competition and how they are positioned.
    • Work closely with Content Manager on all product related content assets including blogs, data sheets, videos, ebooks, and slides
    • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
    • Understand and document our buyer’s process, including where they get information, and the whowhatwhen and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
    • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
    • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
    • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
    • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
    • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Requirements

    • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
    • Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
    • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
    • Familiar with marketing automation tools.
    • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
    • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
    • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
    • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!

About Quantum Metric
Quantum Metric is a venture-backed startup that recently raised a $25MM Series A round of funding from Insight Venture Partners, a top-tier NY-based firm. The company has amazing client success stories at enterprise-scale that have helped validate our product-market fit and provided compelling examples of our business value proposition.

The typical Quantum Metric customer achieves a full investment payback within three months of beginning to use our real-time digital intelligence platform and, on average, a 376% ROI over three years. We’re thoughtfully scaling out our team to add outstanding talent that is equally passionate about being part of a team that is fast-paced, innovative and values passion, honesty, persistence, and curiosity.

We’re offering you the opportunity to develop your career in a tech space ripe for disruption. If all of this inspires you, then what are you waiting for? Talk to us today!