VP of Drops
New York, NY (HQ)
Merchandising & Operations /
Remote /
Quidd, the original digital collectibles and NFT platform, is looking for a VP of Drops to run the IP pipeline, content team, execution, and drop mechanics for Quidd's collections.
Requirements
- Minimum 8 years in merchandising and planning roles in specialized e-commerce categories (NFTs, art, collectibles, streetwear, sneakers)
- 4+ years management experience (you will oversee a team of 6)
Responsibilities
Revenue Management
- Develop forward-looking plans for drops, including revenue forecasts and budgeting
- Track and report on overall collection performance, including metrics that span primary market, aftermarket, and customer behavior
- Maintain and share daily, weekly, and monthly reporting and analyses on key merchandising KPIs
- Develop post-mortem process to continually learn and improve drops so they are more efficient and effective in the future
- Oversee collection deep-dives uncovering hidden insights on key drivers of drop success or failure
Inventory & Merchandising
- ManagementAnalyze competitive NFT landscape, including tracking and reporting on latest trends and performing in-depth tear downs of successful and unsuccessful drops
- Develop approaches to pre- and post-mint utility and interoperability; develop cross-chain wholesale partnerships with third-party marketplaces and exchanges
- Design comprehensive, multi-year inventory plans for mainstream and crypto-native IP, charting drops over 12 to 18 month periods
- Manage, deftly, different drop objectives, spanning community-building, primary market revenue, and aftermarket GMV
- Allocate quarterly budgets across various drops and post-drop activities
Drop Production
- Own the Master Drop Schedule for all on- and off-Quidd and off- and on-chain drops; make all drop decisions including scheduling, inventory planning, etc
- Coordinate with marketing on all drops including demand generation strategies
- Run, in partnership with Quidd’s Creative Director, a systematic drop production process, across merchandising, marketing, and art production, including internal and external resources
- Oversee and ensure successful execution of comprehensive drop strategies and plans, from 8 weeks before the drop and 8 weeks after
- Leverage Quidd’s extensive drop toolkit, developing innovative game mechanics for maximum collectibility and utility
- Own all inventory, pricing, and packaging decisions; work in partnership with marketing and creative to take drops to market
- Develop strategy for aftermarket drop performance
- Use the Quidd collecting game mechanics to push collections to their optimal performance
Business Development & Partnerships
- Curate relationships with third-party NFT projections; participate in a council to make investments in an upcoming secret NFT Accelerator Program
- Identify, pitch, negotiate, and secure deals with IP owners and brands to bring collections to Quidd
- Educate partners on the digital collectibles and web3 space and consult on programs that match their strategies, audiences, and IP
- Maintain an updated series of pitch decks that are tailored to different partner types
- Provide regular updates to partners on drop performance and aftermarket activity
- Own the Quidd Artist in Residence program, onboarding new artists and doing end-to-end drop creation with them
- Own the Quidd Scout program to recruit outside licensing and business development consultants to suit the needs of Quidd’s IP pipeline and dealflow
