Social Media Manager - Token

New York, NY (HQ)
Marketing - Token /
Remote /
We’re looking for a self-starting social media professional to contribute to the launch and growth of a new, unannounced utility token for an NFT marketplace.

Are you ready to own and run a community? Are you interested in web3, DeFI, DAOs, NFTs, and utility tokens? If so, join us at Quidd! We’re the world’s first marketplace for digital collectibles and the gateway for mainstream collectors to fall in love with NFTs, and we’re partnering to help launch and grow an upcoming utility token.

You will be responsible for building and growing a utility token community across Twitter, Instagram, and YouTube, and across the globe. As the resident in-house social media expert, you will run everything end-to-end, from overall strategy to creative and branding to posting and engaging with your community. 

Launched in 2016, Quidd has a pre-existing community of millions of digital collectors, some of whom have been with us for over 5 years. The company is assisting in the launch of an innovative new utility token for NFT marketplaces.

This will be your mission -- to attract and grow a strong community around an upcoming utility token. To accomplish this, everyday you will work with a small, dedicated cross-functional team located all around the world.  

What You'll Do

    • Develop a deep understanding of general tokenomics for utility tokens, particularly those designed for NFT marketplaces, including earning and staking mechanics
    • Develop and execute the social media strategy for the utility token 
    • Produce a series of original short-form content focused on the token, in order to attract, engage, and educate token holders
    • Devise and run live virtual activities, such as AMAs, to build, engage, educate, and grow the utility token community
    • Engage with the social media community as ambassador, evangelist, and educator
    • Help design landing experiences and token on-boarding flows to receive organic inbound traffic that you help generateManage a team of regional token social media managers, staying in coordination 24/7 around the globe
    • Generate, analyze, and share reports on social media growth and engagement
    • Partner with graphic designers and video production companies to produce world-class token marketing materials

Who You Are

    • A social media wizard; you live in this world and you know your memes and you know best practices for driving engagement and virality
    • Super curious about tokens, DeFi, DAOs’, and NFTs; you’ve seen the headlines and gone further down the rabbit hole and now hold some tokens yourself
    • An organized person; your strong project management skills are an inborn characteristic...there is something inside you that must do it
    • A hands-on doer; you can run content schedules, craft messaging, create graphics and short video clips on-the-fly, publish content, and analyze results
    • A resilient sponge; small teams and startups aren’t easy and there will be hazards along the way so you must be fortified and willing to learn...success will be more rewarding as a result

What You're Good At

    • Creating Great Content: you use the best tools and practices (e.g., GIFs, infographics, video clips, etc.) to create content that drives engagement and virality
    • Creativity on the Fly: you’re fast with new concepts and ideas, and eager to always “try something new” in pursuit of growth and optimization
    • Writing; you are skilled with copywriting and can write well, quickly and easily; you can also collaborate visual designers to quickly make an idea real
    • Design & Video Editing; while not necessary, you will be more successful, quicker, if you have experience with Photoshop, Sketch, and Premiere or After Effects
    • Hacking; you can analyze results like a detective, find patterns and opportunities, and quickly exploit them with each new post in pursuit of engagement and virality

What You've Done

    • Functional: minimum of 2+ years experience as a Social Media Manager, preferably for a cryptocurrency or blockchain-based startup
    • Industry: personal and professional experience in web3, DeFi, NFTs, DAOs, and marketplaces, with knowledge of top aggregators and tier-1 and 2 crypto-exchanges