Growth Manager - TikTok
US - Remote
Marketing /
Full-time /
Remote
In this role, you will be responsible for managing TikTok channel. This role is apt for an individual who has the passion and curiosity for going granular and reviewing channel level campaign performance whilst having the ability to look holistically across paid social channels; has the desire to manage teams and implement process improvements whilst also empowering the team to develop their own approaches; has the growth mindset to continually explore opportunities for incrementally whilst not losing sight of existing partner marginal growth opportunities.
Primary Duties and Responsibilities
- Build and execute customer acquisition and engagement strategy, and digital campaigns for TikTok
- Implement best practices for creatives, targeting, bidding, and budget management ensuring ROI targets are achieved.
- Conduct ongoing performance analysis to identify areas for improvement and innovation, be accountable for ROI variance to plan, and supporting corrective action with teams.
- Optimizes TikTok channel for search visibility, user experience, and overall branding.
- Implements techniques to improve video discoverability to reach a wider audience
- Deliver regular reporting that provides insight on cost efficiency of TikTok investment for stakeholders across the business
- Complete and manage the forecast/ plan of monthly YT budgets in-line with business objectives and targets.
- Experiments with new content formats and strategies to drive audience growth and engagement.
- Stay abreast of industry trends, algorithm changes, and platform updates to inform strategy.
- Implement A/B testing strategies to optimize video assets, creative elements, and audience targeting.
- Work with TikTok account team to explore and execute on opportunities.
Channel Management and Optimization
Taking Business Forward
Qualifications
- 8-10 years of work experience with demonstrated increasing levels of responsibility; a track record of successfully leading and driving business decisions with data & analysis required.
- Bachelor’s degree in Marketing, Business, or a related field. Advanced degree is a plus.
- Previous hands-on experience of managing TikTok, and therefore comfortable with undertaking granular analysis and challenging convention
- A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic about what is possible given the constraints of time, money and organizational will.
- Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations.
- Strong critical thinking, problem solving, and time management skills.
- Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals.
- Experience with Test and Learn approach to drive channel performance.
- A tendency to listen more and talk less.
- A preference for teamwork and collaboration over individual achievement.
- Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.
