Senior Product Marketing Manager

San Francisco, CA /
Marketing – Marketing /
About Quizlet:
Help us build the AI-powered tutor that helps anyone learn anything.
Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn. Quizlet is a personalized learning platform allowing students to create study questions, activities, and games or to access study sets created by teachers and other learners. Two-thirds of U.S. high school students and half of all college students the 1.5 billion students around the world already use Quizlet with 50 million students studying with us each month. , 2 million more sign up each month, and we’re on track to become the undisputed leader in user-generated learning content, at the scale of YouTube. 

Now we’re building an AI-powered tutor that adapts and improves the more you use it. To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners and by the new lessons, we learn every day. 
With offices in major cities around the world and ambitious plans for expansion, we remain grounded in our commitment to our mission of learning. We’re looking for new team members who crave a challenge and want to help us continue amplifying our impact. If you’d like to learn more, reach out at or visit our careers page
Check Out The Blog!

Quizlet is a leading company in consumer learning technology with proven traction and huge growth ahead. Our business model is robust with two strong revenue streams — advertisements and paid subscriptions. Our ads business allows us to offer amazing study tools to millions of students around the globe for free. Our premium subscriptions give students and teachers the ability to create custom content and access learning analytics tools. Come help us scale one of the fastest growing and highest quality consumer learning brands, as we develop innovative simple-to-use study tools that help students everywhere.

Quizlet’s marketing team is tasked with introducing Quizlet to the next 50 million learners (and beyond!). We work closely with product, user operations, business development and other teams to ensure that everyone who should be using Quizlet has heard about it. Our product marketing team's charter is to know our customers and understand what they want, bring those insights into the product development process, and then use those same insights to deliver compelling go-to-market and launch activities. 

About the role:

As a senior product marketing manager on at Quizlet, you’ll be responsible for bringing Quizlet product's to market end-to-end, from crafting user insights to perfecting positioning to developing launch plans and then seeing them through. You’ll approach marketing with a growth mindset, create a vision for how to get Quizlet products used by millions of students, and then work with a cross-functional team to execute against that vision.

On a daily basis, you’ll partner with product management, product analytics and other marketers to help inform product roadmap decisions and strategy. You’ll be equally comfortable diving into market research efforts as you are working A/B test ideas into a product-engineering roadmap or talking about why an SEO strategy may or may not work. As an excellent writer, you will bring a passion for high-quality marketing and communications programs and thrive working in a fast-paced, dynamic startup environment.

Role Responsibilities

    • Partner with product management, product analytics, product design and engineering  to bring Quizlet's products to market.
    • Determine feature positioning and messaging, and go-to-market strategy for new products
    • Work closely with marketing creative, lifecycle marketing, communications and other cross functional marketers to bring campaigns to life
    • Find new ways to continually deliver value from our existing product to our student and teachers users 
    • Be the expert on our student and teacher customers; drive market research and understanding, user insights and empathy and stronger product development

Required Qualifications

    • 5+ years experience in a product marketing role at a consumer-facing company
    • Strong leadership qualities with a proven ability to influence cross-functional teams.
    • Excellent analytical skills with a “test and learn” mindset.
    • Excellent organizational, prioritization, and communication skills with a high attention to detail. Comfort with ambiguity, uncertainty, and a rapidly evolving business landscape.
    • Experience building creative go-to-market strategies for consumer products (bonus if those products are in the education, marketplace, or subscription space)

Preferred Qualifications

    • Comfortable with paid marketing, organic search and email marketing best practices
    • Experience working with user generated content
Benefits and perks:
-Collaborate with your manager and team to create a schedule that ensures a high level of productivity (creating that ideal work/life balance)
-We offer 20 days of paid vacation (and we expect you to take them)
-We’ll provide you with a laptop and monitor you’d like to go with itInclusive, top-notch benefits available to all fulltime Quizleters

Next steps:
Curious about our interview process? 
-Meet with Recruiter
-Meet with Hiring Manager
-Meet with Potential Colleagues and Leadership

We strive to make everyone feel comfortable and welcome! 
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting, that gives a comprehensive view of who we are!  

In Closing:
We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.
We have a bias for action, take initiative, and hustle to deliver results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.
We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:
At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.