Lead Lifecycle Marketing Analyst
San Francisco, CA
Marketing – Lifecycle Marketing /
Full-time /
On-site
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users. Our goal is to take an innovative, creative and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.
About the Role:
We’re seeking a strategic and innovative analyst to drive Lifecycle Marketing Analytics forward. The ideal candidate is a thoughtful leader with a strong track record of partnering with Lifecycle Marketing teams to enhance channel performance using advanced measurement techniques. This role requires a forward-thinking approach to differentiate LCM from paid media and develop innovative strategies that improve customer acquisition, engagement, and revenue growth.
Success in this role will require expertise in data analytics platforms, a solid understanding of machine learning models, and hands-on experience in lifecycle marketing. We’re looking for someone who thrives in a fast-paced, collaborative environment, is passionate about driving meaningful change, and can turn data-driven insights into actionable business strategies.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office at a minimum of three days a week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
- Tackle key analytics challenges to uncover insights, including measuring the incremental impact of Lifecycle Marketing channels
- Partner with Lifecycle Marketers and leadership to shape business strategy, leveraging data-driven insights to inform decision-making
- Proactively enhance the LCM analytics framework, identifying opportunities for improvement and developing a strategic roadmap aligned with organizational goals
- Break down complex problems into structured, scalable solutions that drive measurable business impact
- Conduct in-depth data analyses to answer critical questions, presenting actionable insights that influence strategy and execution
- Develop and maintain dashboards that empower the marketing team with real-time data, enabling them to optimize performance and drive results
What you bring to the table:
- 8+ years working with high performing Lifecycle Marketing teams; or 6+ years of experience with a Masters degree
- Outstanding problem-solving abilities and comfort navigating and working effectively in uncertain environments
- Excellent oral and written communication skills
- Intellectual curiosity, flexibility, and high attention to detail
- Proven track record of influencing strategic decisions that have resulted in business impact
- Advanced SQL skills, window functions, sub-queries, etc
Bonus points if you have:
- Experience with Sisense, BigQuery
Compensation, Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days that we expect you to take!
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week
🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science
📈 Strong momentum: Top-tier investors, sustainable business, real traction
🎯 Mission-first: Work that makes a difference in people’s lives
🤝 Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
