Director of Marketing
Radicle is a new market insights company that helps the world’s leading companies make faster, better informed, and more confident investments in the future. We have a set of targeted products, powered by our growing network of professionals with startup and hyper-growth experience, that can help you surface critical insights, identify actionable opportunities, and now hire transformational talent.
We believe that while the explosion in startup and venture capital funding over the past ten years has created an uncertain future, it’s also created opportunity: a deep pool of millions of people whose startup and hypergrowth experiences can help you navigate the future.
Radicle has designed a set of products that engage this global talent network to help you make faster, better informed, and more confident investments in the future – whether launching new products and services, deciding what markets to enter (and how), partnering with the right startups, or hiring transformational talent.
We are partners to many of the world's leading companies, including Nestlé, SVB, P&G, Diageo, IKEA, Clorox, Estée Lauder, and many others.
More here: https://docsend.com/view/586xfa5y6cut4we8
We believe there is a huge opportunity in helping the world’s biggest companies figure out the future and we are looking for smart, humble, curious people to help us build the company that captures this opportunity.
Radicle was started by partners at Prehype, an incubator that has helped launch companies like BarkBox, Ro, Managed By Q, Main Street, and LemonTree.
WHY JOIN RADICLE?
Radicle is transforming how the world’s leading companies and investors understand and navigate the future of markets. Our proposition is highly-valued by our customers – our NPS is 83 –and referral has been a significant growth driver for us. Despite having invested very little in sales & marketing, we have grown the business to serve dozens of the world’s leading companies and see a huge opportunity in front of us.
We pride ourselves on having built a culture that attracts high quality people. Over the last year, 100% of candidates have accepted offered roles at Radicle. These are the things we care about:
Customer-obsessed: As an organization we are Customer-obsessed. This means that we are always seeking feedback from customers on our products and approach and are always thinking about ways we can better serve them with new features, new products, and new models. We are not satisfied with our current product set and actively seek opportunities to improve.
Collaboration: We are active Collaborators – internally and externally. Externally, we always want to be viewed as a helpful partner by our customers, not simply as a vendor or a service provider. Internally, we seek to support our teammates, answering questions, sharing best practices, and being a partner to them, as well.
Communication: Clearly communicating is critical. We want to structure and outline our thoughts before sharing them so that our intended message is clear and not misinterpreted.
Curiosity: We encourage a growth mindset, asking questions, pursuing the 5 Whys, and expanding our surface area of knowledge, inside and outside the office.
Lastly, we believe in Our Contract with You: “Help make our company more valuable, and we’ll make you more valuable.”
Radicle offers healthcare, vision, dental, and a 401k. We offer a stipend for hardware (computer, monitor, and standing desk), as well as for books and for home broadband. As a remote-first organization, we offer a subsidy for co-working and an all-access pass to WeWork if it is in your market.
WHAT YOU’ll DO
Radicle is looking for an innovative Director of Marketing to build out Radicle’s sales & marketing effort. As our first sales & marketing hire, you will own the strategy and execution of account-based programs to drive awareness, engagement, and pipeline within key accounts. As our Director of Marketing, you will report into our President, Neil Cooper, and work close with our CEO, Stu Willson, to run hyper-targeted programs that generate and accelerate pipeline.
As a Director of Marketing we are looking for a motivated self-starter who wants to:
Build something meaningful: a targeted marketing strategy, a new category, and a disruptive companyDesign, execute, and analyze targeted marketing programs which may include email, social, advertising, webinars, direct mail, events, etc.
Manage the creation of actionable content marketing.
Partner closely with Sales/Radicle’s CEO to develop hyper-targeted programs that generate and accelerate pipeline
Track and analyze results and continually refine for optimal return on investment
This is a great opportunity to join a rapidly accelerating company that has dozens of Fortune 1000s as customers and create the playbook that allows us to scale and capture the opportunity in front of us.
As our Director of Marketing, you will report into our President, Neil Cooper, and work close with our CEO, Stu Willson.
This is a remote opportunity, but US work authorization is required.
OUR IDEAL CANDIDATE HAS
- 3+ years of experience managing B2B account-based and targeted marketing programs, with a focus on clients at large corporations.
- Experience working in a fast-paced environment, ideally enterprise software and/or B2B SaaS
- Proven ability to generating qualified leads that convert into pipeline and new business
- Excellent teammate and collaborator across teams and roles
- Knowledge of marketing tools, processes, and workflows in order to define and report critical metrics for targeted marketing activities
Radicle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.