Sr Product Marketing Manager

San Francisco /
Marketing – Marketing /
Full-time
/ Hybrid
Rapid is a team of creators delivering the next-generation API platform built for the modern developer. Our users range from independent developers to the largest companies in the world. We work hard to make it easy for developers to build, use, and share APIs faster while providing enterprise-wide visibility and governance. As a result, entrepreneurs and enterprises can concentrate on creating value and business outcomes.

How do we make this happen?  Rapid is the creator of RapidAPI Hub, the world’s largest API hub, where more than 4 million developers discover, evaluate and integrate more than 40,000 APIs from leading companies like Twilio, Microsoft and Google and more. Rapid also offers RapidAPI Studio, which provides developers with a single, connected experience to design, develop, test, monitor and publish their APIs. For enterprise organizations, Rapid offers RapidAPI Enterprise Hub, a private, customizable version of the public hub that enables the company’s developers, customers, and partners to find, manage, and connect to hundreds of internal APIs, as well as external API subscriptions.

We operate at scale when the opportunity is even greater. We offer you the opportunity to make a difference and empower developers to build modern software through API innovation while doing the most critical work of your career. 

APIs are the building blocks of modern software and Rapid’s API hub is where 4 million+ developers build, consume and share APIs.

Product Marketing connects the dots between Sales, Marketing and Product. And at Rapid, we are very lucky to have an enterprise-sales motion, a Product-led growth motion and a self-service portal that supports thousands of calls daily. The magic of having these 3 motions in a single company is that we understand our customers, prospects and community deeply. It’s not just about selling to enterprises or only worrying about developer tools. We care about the entire lifecycle of building software with APIs in the best way possible.

That sets up the backdrop for this PMM role. We love developers. That means, we not only care about a great developer experience, we also care about helping developers and companies monetize their creative work. Software becomes great when it’s adopted by many, pressure-tested and scales to the demands of millions of users. Our API Hub enables teams to build and deliver that kind of software

To help accelerate this growth, we're looking for a creative and collaborative Product Marketing Manager to deliver a go-to-market strategy that helps developers (from hobbyists to SMB to enterprise) monetize and celebrate their best work with our API products. Reporting to the VP of Product Marketing, this team member will partner with engineering, product management, sales, and the broader marketing team to position our products and take advantage of a $1.78 billion dollar market opportunity.

Responsibilities

    • Product Messaging & Positioning: Drive the creation and communication of clear product messages, key points of differentiation, and market opportunities.
    • Content: Create presentations, demos, data sheets, white papers, ebooks and more that highlight product value for internal and external stakeholders.
    • Market Analysis: Conduct market research to understand competitive landscape, target audiences and establish product differentiators.
    • Product Launches: Work with product management and marketing team and Director of Product Marketing to plan and execute launches of net-new products, features and capabilities. Manage the cross-functional implementation of launch plans to maximize impact.
    • Presentation Skills: Must be self-sufficient in creating presentations and presenting to Sales and customers at both internal and external events.
    • Demand Generation: Support demand generation efforts and campaigns with compelling content that resonates with target customers and core product messaging.

Requirements

    • Empathy and desire to understand the world of software development and the humans who write, test and build code to launch applications.
    • 5+ years of product marketing experience at B2B SaaS companies or marketing highly technical products.
    • Over 5 years’ working experience, with ability to drive complex projects across functions and work independently
    • Excellent communication skills, capable of writing and presenting about a complex, technical product to internal and external audiences
    • Strong grasp of technology and desire to understand all of Rapid’s technology, with the ability to parse technical concepts into compelling business value
    • Self-motivated individual willing to roll up their sleeves and achieve results in a fast paced, hands-on environment
    • Passionate storyteller with an attention to detail and ability to deliver content on time at high quality 
    • Excitement to craft sales and marketing content including webinars, pitch decks, playbooks, data sheets, white papers, case studies and moreAbility to get things done quickly, learn, and improve in a global team environment
This is an opportunity to play a key role in a fast-growing and high-scale startup company distributed across the US, Europe, and Israel. You'll be taking our product to the next level within a high-talent-density team and out-of-the-box thinking. Having raised $150 million in a Series D investment round in 2022; you’ll be working with a team that is scaling globally, fast.

If this sounds like you, click apply below! We’d love to hear from you.