Social Media Manager - Country Music
Los Angeles, California
Social Media /
Full-time /
Remote
About Low Battery (RapTV)
Low Battery is building the world’s best digital communities in music & culture.
We’re a network of social-first brands with an audience of more than 50M and growing more than 30k per day across the network as we expand into broader music & culture.
Our largest brand is RapTV, the #1 Hip Hop platform in the world. We’ve worked with artists from Drake to Cardi B, labels from Atlantic to Interscope and iconic brands like BMW, Nike and Chipotle. We have seven other fast growing properties impacting music & culture: @reggaetontv in latin music; @thepophive in pop & entertainment; @drip in fashion & streetwear; and @controller in gaming, to name a few.
Across our brands we’re leaning harder into original video content, creator led IP and expanding our distribution from social first to longform video content, owned audience and bringing physical products and IRL events to our loyal communities.
Come build something special with us!
The Opportunity
- Joining the social team as a Social Media Manager means you will be servicing content to over a million of our pre-existing audience daily, working with the other social team members to strategize content pieces and be a driving force in growing one of our country music brands on social. We are looking to bring on a creative individual who is very passionate about the country music space and interested in making a direct impact immediately.
Responsibilities
- Driving growth on multiple social accounts with a primary focus on country music.
- Creating, publishing, & curating content.
- Develop and implement comprehensive social media strategies to achieve objectives, increase brand awareness, and drive audience engagement.
- Manage a social content calendar, ensuring timely and consistent posting of content that aligns with brand voice and guidelines.
- Monitor social media trends, industry developments, and competitor activities to identify opportunities for growth and stay up-to-date with best practices.
- Monitor and analyze social media metrics, such as impressions, engagement, and audience sentiment, to evaluate the effectiveness of content strategies and provide data-driven insights.
- Roll out stories, breaking news, and editorial content across social throughout the day and into the night/weekend hours.
- Collaborate with the sales team to roll out ads in a timely manner.
- Use design software like Photoshop to create formatted posts and graphics.
- Expected Outcomes
- QoQ social follower growth related to social platforms.
- QoQ growth of average content impressions.
- YoY social follower growth related to social platforms.
- QoQ growth in social content concepts pitched.
- YoY growth in community engagement.
Results Focused
Activity Focused
What We’re Looking For
- Must-Have:
- 2+ years of experience working on Social Media accounts.
- Experience with graphic design skills in services such as Photoshop & Canva.
- A deep understanding of standard journalism guidelines.
- Strong knowledge of country music.
- Strong communication skills & experience working within a team.
- Excellent attention to detail and strong written skills.
- Nice to Have:
- Experiencing in creating social content that has been sold against.
- Editorial experience writing for a publication or brand.
- Strong skillsets with pulling and interpreting data to drive decision-making on social platforms.
- Experience working within media or the music industry.
What We Offer
-Competitive compensation
-A fully remote team
-Health Insurance
-Yearly skills development budget
RapTv is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
