Copywriter

San Mateo
Marketing
Full-Time
Reali was founded with a mission to develop a seamless, transparent, and highly efficient residential real estate and home ownership experience by partnering technology with a customer-centric team and years of real estate experience.



As a Marketing Copywriter at Reali, you will develop your existing skills by working on a range of projects and initiatives, while maintaining the integrity of the existing brand voice and messaging strategy.
 
We're looking for a highly motivated Copywriter to join our growing Marketing team. This is an exciting opportunity to be instrumental in communicating the value of Reali by developing content and collateral for our events and go-to-market activities. We are looking for a creative candidate who can take technical jargon and transform it into content that resonates with specific audiences with a human and authentic feel. The ideal candidate will have experience writing copy in a B2C environment and the ability to quickly understand technical language and translate it into simple, benefits-oriented content for various audiences.

Responsibilities:

    • Craft original content for our events, digital channels, and marketing collateral
    • Review program objectives, messaging, and solution benefits to build and execute on end-to-end marketing content that drives awareness and engagement.
    • Maintain brand voice throughout all content
    • Update existing material to reflect brand voice
    • Work with Marketing team to understand solutions, target audiences, and define content needs
    • Work collaboratively with the creative team on delivering the highest quality deliverables
    • Write copy for a wide variety of communications, including our website, emails, retailer assets, packaging, video scripts, advertising and more.
    • Develop messaging for new product launches, from product and feature naming to marketing messaging, features and benefits, etc.
    • Partner with the marketing team to develop concepts and execute across digital, print, OOH and more.
    • Collaborate with designers, creative managers and other writers on creative solutions for all mediums.

Qualifications:

    • 2+ years of agency/in-house marketing copywriting experience
    • Extremely strong and proven writing skills
    • Link to online portfolio showcasing relevant work
    • Experience communicating in B2C categories
    • Experience translating technical information into content that is understood by a wide audience
    • Bachelor's degree in English, Journalism, Creative Writing, or Marketing
    • Enjoys working in a dynamic, fast-paced environment
    • Self-motivated, positive and ability to work under quick deadline

    • Your Role
    • Producing copy for campaigns across a number of platforms, including print and digital
    • Driving brand awareness by developing engaging written content, including blogs and other social media initiatives
    • Developing strong and appealing written content to support the sale of our Reali listed homes
Headquartered in the heart of Silicon Valley, Reali is a tightly-knit team of licensed real estate professionals and technologists. What gets each and every one of us out of bed? Making a huge difference with innovative technology, reinventing the entire business model and transaction process, and giving power and huge benefits back to buyers and sellers.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.