Marketing Operations Specialist
RSPL HQ - Pune
Redaptive Services Private Limited – India Team /
Full Time /
Hybrid
The Redaptive marketing team is looking for an experienced and highly motivated Marketing Operations Specialist who is a strategic individual focused on optimizing marketing processes and technologies, managing lead flow, optimizing our MarTech stack, and analyzing performance to drive conversion and enhance customer experience. We seek outcome-oriented professionals who bring curiosity and creativity when planning and executing marketing programs with a balance of strategy and execution. This position reports directly to the VP of Marketing.
Job Responsibilities
- Identify and implement new marketing technologies.
- Lead the integration of marketing automation (HubSpot, SalesHub) and CRM systems (Salesforce).
- Manage incoming leads and coordinate handoff and conversion strategies with the Originations/BDR team and sales.
- Plan and execute strategies to improve conversion rates and renewals.
- Design, build, and maintain reports and identify patterns and opportunities in the data and trends.
- Execute and measure conversion tests and experiments.
- Collaborate with internal teams to optimize landing pages and marketing funnels.
- Evaluate customer experience across multiple channels and touchpoints.
- Optimize user funnels and instrument conversion points.
- Evaluate emerging technologies for potential adoption.
- Assist with the strategy and execution of our Account-Based-Marketing approach and intent data integration.
Job Requirements
- Strong analytical, verbal, and written communication skills
- Ability to manage multiple projects.
- Ability to work independently and execute as an individual contributor as well as be a team player.
- Comfort working in a fast-paced, continuously evolving environment with a solid ability to pivot on the fly.
Education and Experience
- BS/MS degree in science, marketing, or a related field.
- 4-6 years of experience in marketing operations.
- Experience optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, SEM Rush).
- Working knowledge of HTML, CSS, and JavaScript development preferred.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Strong experience in HubSpot, SalesHub, Salesforce, Seismic, HubSpot web dev, Tableau and BI.
