Conversion Rate Optimization Manager

Remote / Denver, CO
Marketing – Demand Generation /
Full-time /
Challenges You Will Solve

We are seeking an experienced Conversion Rate Optimization (CRO) Manager to work in our marketing team. An ideal candidate has a track record of leading the strategy and execution of web experimentation roadmaps in a results-driven environment. You have a data-driven attitude, lead with a customer-centric approach, take an analytic approach to problem-solving and have a strong understanding of what data drives impact.

What You'll Do

    • Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement the changes.
    • Manage all key conversion points within marketing funnel, looking for ways to increase efficiencies  
    • Manage and optimize digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms
    • Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
    • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
    • Present strategies to internal teams based on your findings from the ongoing testing, and analysis of the data.
    • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
    • Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts.
    • Collaborate with the Community Team, PMM team, and SEO Team on SEO initiatives and content opportunities that improve website conversion efficiency.
    • Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
    • Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency.
    • Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue.

What You'll Bring

    • 3+ years of experience as a Conversion Rate Optimization role or similar
    • Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics 4) and business intelligence tools.
    • Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
    • Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
    • Synthesize data and effectively communicate and articulate strategies and plans to a wide variety of audiences.
    • Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution.
    • Ability to adapt and thrive within the fast pace and ambiguity of a growth organization
Compensation Range: $101,000 - $123,500 + bonus and equity
Application Deadline: June 28, 2024

Benefit Highlights:
- 100% Paid Premiums:  Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period.
- Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits.  
- Fertility Benefits: All new hires are eligible for benefits as of their first day.
- Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays. 
- Paid Parental Leave- Full base pay to bond/care for your new child.
- Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses. 
- Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US.