Marketing Strategy & Analytics Analyst

Remote
Marketing – Demand Generation /
Full-time (Remote) /
Remote
Who We Are
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list.  If our mission resonates with you, let’s talk.

What We Believe In
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless

Challenges You Will Solve

Red Canary was founded to make security for every business better by protecting organizations around the world from cyber threats. Our combination of market-defining technology, processes, and expertise delivered using an innovative SaaS model is preventing breaches every day.

The Red Canary marketing operations team helps provide data/system support, analytical reporting/insight, and process optimization to our internal stakeholders. We work very closely with the go-to-market organization so it is critical to provide world class support across all operational areas which meet or exceed their expectations. 

As the marketing strategy and analytics analyst, you will plan a vital role in the support of the go-to market organization. Providing key analytical insight and observations, based on a portfolio of reports and dashboards, that you will build and maintain over time. Will bring your expertise in aligning knowledge of marketing tech, data constructs, and ability to visually render in a comprehensive manner.

What You'll Do

    • Manage the marketing analytics function here at Red Canary by using data to evaluate the effectiveness and success of marketing activities. Allowing our marketers to gather deeper insights, optimize marketing objectives, and achieve a greater ROI from marketing efforts. 
    • Lifecycle marketing development and optimization to define our customer journey from lead capture to customer acquisition.
    • Develop and implement a comprehensive marketing analytics strategy to drive data-driven decision-making and optimize marketing performance.
    • Monitoring and optimizing a data infrastructure to ensure data accuracy, consistency, and accessibility across our marketing tech stack.
    • Collaborate with cross-functional teams to develop and optimize marketing reporting.
    • Provide insights and recommendations to the marketing team and executive leadership based on data analysis and market trends.
    • Stay updated with the latest marketing tech trend to ensure Marketing is using best practices.

What You'll Bring

    • 3+ years work experience as a marketing analyst or similar role (SaaS company preferred)
    • Deep understanding of analytic practices across multiple platforms
    • Ability to communicate complex data findings in a clear and actionable manner cross-functionally
    • Passion for data accuracy and integrity
    • Expertise in Marketing Tech (SFDC, Marketo, and Tableau a must, Clari is a bonus!)
    • Ability to analyze data and provide actionable insights to our internal stakeholders
    • Strong desire to collaborate and do what's right for our business in achieving goals and objectives
Target Compensation Range: $99,240 - $129,240 + bonus and equity
Application Deadline: February 19, 2024

Why Red Canary?
Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way. 

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:
https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2024BenefitsSummary.pdf?version=0

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.