Demand Generation Marketing Lead

Portugal / Slovenia / India
Marketing /
Contract /
Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay’s suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of seven software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on-page conversion optimization, retention analytics and bookings management. Relay’s products are established as key tools in the SMB e-commerce revenue generation stack, servicing more than 35K customers globally that collectively generate >$1BN in GMV annually.

Relay is actively building the ecosystem by acquiring commerce enablement tools primarily serving e-commerce merchants on platforms including Shopify, BigCommerce, and Wix. Relay acquires ‘ready to scale’, oftentimes bootstrapped businesses, and invests in people, processes, and products to accelerate the product roadmap and growth. We’re on a mission to make running a business easy for the fastest-growing online businesses worldwide. You in?

Why this is your dream job: 
As our Demand Generation Marketing Lead, you’ll work closely with the rest of the leadership team on the respective Business Unit and lead our strategic marketing initiatives focused on lead generation and revenue growth. 

In this role, you will develop and implement comprehensive demand-generation strategies across different channels such as paid, organic, and others. You will oversee paid campaigns, use analytics to drive decisions and maintain stakeholder relationships.

Your expertise in marketing automation, CRM software, and data-driven decision-making will be crucial in optimizing our marketing efforts. If you have a strong background in demand generation within a B2B SaaS environment and are a skilled T-shape marketer, we encourage you to apply.

Key Responsibilities:

    • Paid Media Expertise: Own, manage, and optimize our paid channels: Google Ads, LinkedIn Ads, Review Sites, etc.
    • Number Obsessed: Measure, report, and analyze data (as needed) from all different channels, such as Paid, Organic, and others.
    • Cross-functional collaboration: Support SEO optimization initiatives in partnership with the product and content teams.
    • Plan and execute go-to-market campaigns for new features and product initiatives as requested.
    • Increase lead generation and drive continuous improvements across the marketing funnel.
    • Work with the Marketing team to define strategy and any other marketing initiatives for the business.
    • Represent the Relay team and maintain a positive, empathetic tone with customers.


    • 6+ years of experience in demand generation or a related field in a B2B SaaS brand across sectors such as e-commerce, Edtech, travel, marketplaces, etc.
    • Experience with a range of B2B SaaS Marketing channels - Mainly Paid & SEO.
    • Experience in demand generation through paid campaigns on platforms like Google, Meta, and LinkedIn.
    • Familiarity with B2B SaaS Marketing funnel metrics and strong numerical and analytical skills to measure activity and drive performance.
    • Proficiency in Google Analytics, Google Tag Manager,, Mixpanel, and other similar tools.
    • Experience working with North America, The UK, and European markets. Comfortable making complex decisions with limited information and owning the results of these decisions.
    • Strong analytical skills and experience in data-driven decision-making.
    • Excellent communication and collaboration skills.
Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications. Based on company needs, additional duties may be assigned.