DIV Communications Advisor Consultant, Catalyst Project

Washington, DC
Government Services – Inclusive Markets Practice
Consultant
Who We Are
Resonance is an award-winning frontier market solutions firm based in Burlington, Vermont that helps a variety of donor, commercial and investor clients around the world to catalyze lasting impact. We envision a prosperous and just world of thriving markets, healthy ecosystems, and vibrant communities where business, governments and citizens work together creating a better world for all.

Resonance seeks to catalyze large-scale social, environmental, and economic change by fostering new and dynamic forms of collaboration. We do this by fostering public-private partnerships, facilitating sustainable investment, and providing deep analytical insights in frontier markets. We strive to merge strategic insight with practical on-the-ground knowledge into an integrated approach that emphasizes results.

Resonance was recently named one of Inc. 5000’s fastest growing privately-held companies. We seek candidates who are ready to apply their analytical and problem-solving skills to some of our planet’s greatest challenges in an entrepreneurial, fun, and fast-paced environment. We are looking for passionate and committed people who can work in a highly collaborative environment to deliver results for our clients and stakeholders around the world.


Background on the Catalyst Project 
Resonance supports USAID Global Development Lab, Center for Development Innovation (CDI) through the implementation of the Catalyst project.  The Catalyst Project is a 5-year (two base years, 3 option years), $24 million dollar contract. Catalyst project is a flexible buy-in mechanism that provides institutional support and technical assistance in the design and implementation of innovation and challenge programs. Catalyst provides support in the following four workstreams:
1) Sourcing and due diligence services of innovation and challenge fund applicants;
2) Technical assistance and acceleration support to innovation and challenge program grantees; 3) Partner facilitation, communications and engagement, and program design support; and
4) Evidence, Learning and Impact measurement of innovator and program level progress.

Purpose/Objective
The purpose of this SOW is to take DIV outreach and communications to the next level to ensure that target audiences are submitting high quality applications and that USAID amplifies the development impact outcomes that grantees achieve. The Consultant will develop a plan and necessary resources to increase awareness among USAID Missions and Bureaus and social ecosystem stakeholders, including impact investors, venture philanthropy organizations, incubators, accelerators, impact hubs, social enterprises, and universities of DIV’s work, impact, and opportunities, including recognition of DIV’s role and place in innovation and social enterprise ecosystems.
A key opportunity and stakeholder audience for increasing interest in applying to DIV is through technical staff in USAID Missions and Bureaus, in addition to social ecosystem stakeholders such as impact investors, venture philanthropy organizations, incubators, accelerators, impact hubs, social enterprises, and universities in the countries in which USAID operates. Another key opportunity is DIV’s 10th anniversary in October 2020.
The Consultant will collaborate with the DIV team and Catalyst to develop new, creative, targeted ways of engaging USAID Mission and Bureau staff and social ecosystem stakeholders, including impact investors, venture philanthropy organizations, incubators, accelerators, impact hubs, social enterprises, and universities to increase the reach and impact of communications materials and calls to action.
Level of Effort (days/hours): 20 hours * 2 months with option to extend for 20 hours * 4-6

Tasks

    • Assess existing DIV outreach and communications materials (including messaging and plans/strategies) and engage with DIV staff, grantees, and other social ecosystem stakeholders to learn what has been done successfully in the past and what hasn’t worked.
    • In consultation with the DIV and Catalyst teams, refine or develop DIV’s communication and outreach objectives and messaging for January - June 2020, keeping in mind that 2020 is DIV’s 10th anniversary year. 
    • Use the inputs from Tasks 1 and 2 to inform and develop a communications and outreach implementation plan to meet DIV’s stated goal and objectives, including identifying targeted audiences, tools, and tactics. Key priority audiences include technical and other staff at USAID Missions and Bureaus and social ecosystem stakeholders such as impact investors, venture philanthropy organizations, incubators, accelerators, impact hubs, social enterprises, and universities in the countries in which USAID operates. Tactics may include––but are not limited to––web, social media, and email campaigns; Agency notices; webinars; and events and speaking opportunities. 
    • Develop communications materials suited to the plan, including but not limited to messaging guide, social media toolkit, fact sheet, webinar plan/script/run of show, newsletter copy, copy for USAID and DIV websites, Agency notices, ProgramNet, and other channels. Communications assets such as images and infographics should be produced with modularity in mind so that assets can be repurposed across different media. Other examples of materials include written copy for a variety of formats (e.g., social media posts, blogs, and case studies) to aid USAID/LAB/DIV in telling the story of DIV’s work and impact currently and over the past ten years, drawing from examples and experiences of DIV grantees across geographies, sectors, investment types, industries, and genders.
    • Assist with preparing briefing materials and presentations as needed
    • Manage publications process and timeline
    • Serve as the liaison between Lab/Office of Engagement and Communications (OEC) and the DIV team

Notable Deliveries

    • Inventory and assessment of DIV’s communications materials 
    • Communications and outreach plan including objectives, audiences, messaging, channels, and tactics
    • Slide Deck
    • Fact sheet
    • Webinar plan/script/run of show
    • Newsletter copy
    • Social media toolkit
    • Agency Notice
    • Additional content as required to implement the communications and outreach plan

Qualifications

    • Masters degree preferred
    • At least ten years of strategic communications experience with an emphasis in international development, innovation, impact investing, and social entrepreneurship
    • Demonstrated experience in client relationship management and multi-stakeholder engagement
    • High level of emotional intelligence to understand multiple target audience personas and produce high-quality, relevant content
    • Superior copywriting skills and proficiency in all forms of media, including social media, and relevant copy and graphics content development
    • Proficiency in analytic and design programs, such as Google Analytics, InDesign, Photoshop, etc.
Applications will be reviewed on a rolling basis. Only candidates selected for interviews will be contacted. No phone calls please. Resonance is an Equal Opportunity Employer.