Email Marketing Manager

Remote /
Marketing /
Full-time
Customer insights are critical to building successful products and services. However, finding and interviewing the right people to uncover those insights is a time-consuming, expensive process that often results in researcher frustration.

Respondent is building a new category marketplace that connects researchers with high-quality participants. By reducing research timelines from 4-6 weeks to days and shrinking costs by 90%+, we make business-changing insights available to researchers of all types -- from in-house research teams at IBM and Microsoft to startup founders hunting for product-market fit.  


What You'll Do

    • You will own our email marketing campaigns across the lifecycle of our participant (B2C) and researcher (B2B) audiences.
    • You will write and design effective one-off emails and email workflows to ensure we achieve our marketing and company goals.
    • You will conduct your own research and experiments to understand the needs and language of our customers and translate those insights into better email communications.
    • You will maintain the health and accuracy of our Hubspot instance and our adherence to privacy and opt-out regulations.
    • You will own the measurement and reporting of our email initiatives, using data to constantly improve our campaigns and sharing that data throughout the organization.
    • You will own and manage our email calendar for all campaigns.
    • You will analyze competitors’ email marketing approaches
    • You will work with the Executive, Marketing, Product, and Customer Success teams to identify, prioritize and execute email campaigns and support our company objectives.

Who You Are

    • You are excited to build and own our email marketing function and bring the experience of having done it before.
    • You know how to create emails that can persuade and drive action for both consumer and business audiences across the entire customer lifecycle.
    • You’re a Hubspot expert, comfortable designing emails and landing pages and building complex workflows.
    • You know how to write like you and your audience talk.
    • You are energized by working on many different things at once and excel at campaign planning and operations without being afraid of occasional chaos.
    • You’re capable of working with content creators and designers, but love to roll up your sleeves and do it yourself.
    • You are entrepreneurial-minded with a bias toward action and a willingness to take ownership.
    • You don’t let perfect be the enemy of the good in creating and releasing emails.
    • You are aware of your own biases and actively work to overcome them in delivering engaging campaigns that resonate with our target audiences and in working with the Respondent team.

Nice To Haves

    • Familiarity with Mailgun in addition to Hubspot
    • Proficiency in creating your own design assets

Who You'll Work With

Benefits

Working at Respondent is a unique experience. You will be part of a remote, diverse team. We care deeply about creating a cohesive, tight-knit culture that gets results. That’s why we offer our employees the following:

💰Competitive salary & Stock options
🧑‍💻 A dynamic remote-first work culture with full autonomy to create and experiment!
👩‍⚕️High-quality medical care 
💻 A full office set up, including a MacBook Pro, desk, second screen, ergonomic chair, and wireless mouse & keyboard. 
🤓 A structured remote onboarding process and continuous training with a supportive team. 
🎨 Monthly Stipends for Learning & Development, Health & Wellness, and Family/Kids/Pets
🏖 Four weeks of flexible paid vacation per year (need a bit more for religious or country holidays--no problem!)
🏡 12 paid holidays per year
👶 Parental leave - 12 weeks fully paid with an additional optional 4 weeks unpaid
🌈 Company retreats for teammates to get to know one another in person (recent locations pre-Covid include New Orleans, San Antonio, and Wickenburg)!


Respondent is an equal opportunity employer

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to solve the challenges involved in Respondent's long term success. Our dynamic team members have incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace and encourage candidates from underrepresented backgrounds to apply.