Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. Our innovative model leverages cutting-edge technology, digital care platforms, and proactive medical strategies to deliver personalized, high-impact healthcare at scale. We focus on optimization, prevention, and long-term wellness outcomes.

We are seeking a dynamic, results-driven Vice President (VP) of Marketing to lead our marketing and sales growth strategy. This executive role is responsible for developing and executing a comprehensive marketing strategy that drives patient acquisition, brand awareness, and revenue growth through a strong digital-first approach. The ideal candidate will bring a blend of marketing, sales enablement, and data-driven leadership experience with a proven track record in healthcare, wellness, or technology-enabled service industries.

The VP of Marketing will work closely with executive leadership, sales, and operations teams to ensure marketing strategies are directly aligned with revenue and growth objectives.

Develop and lead a comprehensive, multi-channel marketing strategy that aligns with Ways2Well’s business objectives, focusing on patient acquisition, retention, and brand positioning.Build and oversee the full marketing function, including digital marketing, content strategy, brand management, performance marketing, and partnerships.Provide executive leadership and mentorship to the marketing team, fostering a high-performance, collaborative culture.

Lead all aspects of digital marketing: SEO/SEM, PPC, email marketing, social media, influencer partnerships, and content marketing.Oversee website optimization, conversion rate optimization (CRO), and customer experience initiatives.Develop and execute strategies to grow digital presence, including paid advertising, organic traffic growth, and engagement across all platforms.

Work in close collaboration with sales leadership to develop lead generation and nurturing strategies that directly impact revenue growth.Implement marketing automation tools and CRM integrations (e.g., HubSpot, Salesforce) to streamline marketing and sales handoffs.Measure and analyze marketing ROI, cost-per-lead (CPL), and customer acquisition cost (CAC), making data-driven adjustments as needed.

Refine and maintain the Ways2Well brand identity and messaging across all touchpoints, ensuring consistency and clarity.Develop and oversee PR, media relations, and thought leadership initiatives to position Ways2Well as a category leader in regenerative and preventive medicine.

Establish clear KPIs, dashboards, and regular reporting to monitor marketing effectiveness and growth targets.Continuously test, measure, and optimize marketing initiatives based on data insights and evolving market dynamics.

Identify and negotiate strategic marketing partnerships, affiliate programs, and co-marketing opportunities that support growth.Lead go-to-market strategies for new services, locations, and product launches.

10+ years of progressive marketing leadership experience, including at least 5 years in a VP or Director-level role.Proven success in growth-stage healthcare, wellness services, or technology-enabled service industries.Deep expertise in digital marketing strategy and execution: paid media, SEO/SEM, content marketing, CRM, and marketing automation.Strong understanding of sales funnel management, lead generation, and sales-marketing alignment.Demonstrated ability to build and scale marketing teams from the ground up. Experience managing multi-million-dollar marketing budgets and delivering strong ROI.

Bachelor’s Degree in Marketing, Business, Communications, or a related field required.MBA or equivalent advanced degree preferred.

Data-driven decision-making and analytical rigor.Strong leadership, communication, and team-building skills.Creative thinker with practical business judgment.Ability to operate in a fast-paced, entrepreneurial environment.Proficiency in marketing platforms such as Google Ads, Facebook Business Manager, HubSpot, Salesforce, Google Analytics, and related tools.