Senior Account Director
Right Formula London
Client Services /
Full-time /
Hybrid
We are seeking a highly organised and strategic Senior Account Director to oversee the delivery of a number of key clients, activating partnerships within the Formula 1 ecosystem. With a passion for, and core expertise in activating high value partnerships, the Senior Account Director will lead the relationships across all key stakeholders, providing strategical guidance and insight to underpin the partnership, and subsequent activations, for success.
This role requires a detail-oriented, proactive, and adaptable individual who can thrive in fast-paced, evolving environments while ensuring seamless collaboration between multiple internal and external stakeholders. The ideal candidate will have experience working with right holders, multiple national brands within an integrated agency environment.
You will be leading a lean client servicing team and ensuring collaboration is the key focus for all work streams across an integrated team including Strategy, Creative, PR & Comms, Digital & Content. Quickly building strong relationships with clients is a key part of the job, offering new and forward-thinking ideas is essential. A confident and assured attitude is a necessary as the role will include pitching strategy and ideas to the client.
The successful candidate will be joining a well-established & dynamic team, you will report to the Group Director and involve line management of 2 Senior Account Manager’s (or similar), with a broader 4-6 head count within the client service department.
The role will be based at Right Formula’s offices in Battersea, London, with a minimum of 3 days a week in office. Due to the nature of deliverables international travel will be required to approximately 5-6 events a year.
Key responsibilities
- Day-to-day senior client delivery lead, including management of all key stakeholders such as rights holder, agencies, suppliers and other relevant parties: building strong relationships with all.
- Serve as the senior point of contact for key clients, ensuring the delivery of exceptional client service and satisfaction.
- Lead the development and execution of integrated sports marketing strategies aligned with clients’ business objectives.
- Build strong, trusted relationships with clients by offering strategic counsel, industry insights, and innovative thinking.
- Work closely and collaboratively with the client, their agencies and rights holders to drive forward client workstreams and develop solutions
- Responsible for the overall health of account, ensuring they meet agency and client targets.
- Manage the integrated account team and day-to-day operational efficiency to ensure a smooth project execution across all work streams.
- Manage budget negotiations with the client for the forthcoming year and its subsequent management, including - budget setting, reconciliation, and regular client reporting.
- Be comfortable providing creative evaluation and assessments when it comes to integrated marketing efforts when required
- Identify opportunities for organic growth within existing accounts and contribute to new business pitches and proposals.
- Develop account plans, forecasting, and budget management across client portfolios.
- Work closely with the senior leadership team to shape agency offerings and support strategic growth initiatives.
- Manage and mentor a team of account managers and executives, fostering a collaborative and high-performance culture.
- Provide guidance on best practices, client management, and campaign execution.
- Lead internal briefings, team reviews, and performance evaluations.
- Ensure team members maintain cohesive and up to date reports on partnership documentation to ensure efficient and accurate account cadence.
What we're looking for
- 10 years + in relevant global agency or client-based experience in the sports and entertainment industries.
- Knowledge and expertise working in Formula 1 is preferred, however experience within sport marketing is essential.
- In depth knowledge and experience of amplifying sports partnership across the marketing spectrum, with a strong focus on activation planning and hospitality delivery at a global level.
- Experience delivering high quality, multi-faceted onsite activations.
- Significant experience in professional client relationship management, including C-suite level.
- Excellent financial management skills, including budgeting, reconciliation and reporting.
- Demonstrable experience of performance evaluation techniques and metrics.
- Outstanding communication and interpersonal abilities with the aptitude to foster long-term relationships.
- Excellent organisational skills with the confidence to manage different projects across multiple work streams.
Also we're looking for someone who is
- Creative & passionate about sponsorship, brand experience and hospitality delivery
- Proactive at delivering projects to tight & challenging deadlines.
- Able to problem-solve independently and in groups.
- Willing to note relevant trends, learn new skills and develop creative ideas.
- Inspiring and can lead a team across multiple workstreams and projects.
- An energetic self-starter.
- Willing to work flexible work hours, including weekend
What we offer
- A competitive annual salary
- Hybrid working (3 days in the office per week).
- Private health insurance.
- Contributory pension scheme.
- Annual discretionary bonus scheme.
- Enhanced maternity leave.
- Individual training budget.
- Cycle to work scheme.
