Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.

We’re hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.

Audit and enhance the client’s brand measurement framework

Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)

Build attribution models that clarify brand impact by campaign

Advise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes

Offer insights from cross-industry best practices

Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies

Are we making meaningful progress with our brand — beyond media distribution?

What signals can we trust when KPIs fluctuate?

How can brand metrics guide initiatives across audiences and segments?

What does effective brand measurement look like at top-performing companies?

10–15+ years of experience in brand measurement, marketing analytics, or research consulting

Deep knowledge of brand health tracking, survey design, and attribution frameworks

Experience integrating brand KPIs into MMM/econometric models

Strong communication skills and experience presenting to senior stakeholders

Ability to navigate complex measurement challenges and bring clarity to ambiguity

Experience in fintech, tech, or media

Proficiency with tools like Recast, Nielsen, or MMM platforms

Skills in Python, R, or data visualization tools

Collaboration with social, brand, or sponsorship marketing teams