Brand Measurement Consultant
Austin, TX
General /
Remote
About Right Side Up
Right Side Up is a collective of premium marketing talent—with all of the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.
About the Role
We’re hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.
What You'll Do
- Audit and enhance the client’s brand measurement framework
- Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
- Build attribution models that clarify brand impact by campaignAdvise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
- Offer insights from cross-industry best practices
- Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies
Key Questions You'll Help Answer
- Are we making meaningful progress with our brand — beyond media distribution?
- What signals can we trust when KPIs fluctuate?
- How can brand metrics guide initiatives across audiences and segments?
- What does effective brand measurement look like at top-performing companies?
What We're Looking For
- 10–15+ years of experience in brand measurement, marketing analytics, or research consulting
- Deep knowledge of brand health tracking, survey design, and attribution frameworks
- Experience integrating brand KPIs into MMM/econometric models
- Strong communication skills and experience presenting to senior stakeholders
- Ability to navigate complex measurement challenges and bring clarity to ambiguity
Nice to Have
- Experience in fintech, tech, or media
- Proficiency with tools like Recast, Nielsen, or MMM platforms
- Skills in Python, R, or data visualization tools
- Collaboration with social, brand, or sponsorship marketing teams
