Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH.

Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm—among many others.

We’re looking for a seasoned product marketing leader to take the reins on growth and go-to-market strategy for a leading product in the financial services space. This is a contract role with high visibility, autonomy, and opportunity for meaningful impact.

The ideal candidate brings a powerful blend of product marketing and growth expertise, with deep experience in lifecycle marketing and product-led growth (PLG). You’ll lead cross-functional efforts to acquire and engage customers, improve performance across key channels (including email, push, in-app messaging, and select paid media), and drive measurable business outcomes.

We’re particularly interested in candidates with a track record in regulated industries such as fintech or lending, and those comfortable driving both strategy and hands-on execution.

Go-to-Market & Growth Strategy

- Define and execute the go-to-market plan for a category-leading product

- Own strategy and performance across lifecycle and growth channels—including email, push, in-app, and light paid media in collaboration with channel owners

- Develop acquisition, upsell, cross-sell, and activation strategies

- Cross-Functional Leadership

- Serve as a fractional leader aligning cross-functional stakeholders across lifecycle, product, analytics, and media

- Lead recurring planning and performance meetings; surface insights and opportunities

- Partner with the current product lead to ensure strategic continuity and alignment during the contract period

- Execution & Optimization

- Build and refine segmentation strategies, lifecycle journeys, and conversion optimization initiatives

- Track and report on KPIs such as CAC, LTV, and channel-level performance

Continuously optimize based on data and user insights

- 7+ years in growth marketing, lifecycle marketing, or product marketing

- Experience in fintech, lending, or another regulated industry

- Proven success owning full-funnel product growth—from customer acquisition through retention

- Deep knowledge of lifecycle marketing frameworks and segmentation strategies

- Strong analytical and forecasting skills with a hands-on, proactive approach

- Ability to work independently and collaboratively in a fast-paced, cross-functional environment

- A scrappy, self-starting mindset with confidence to move work forward and drive impact