Sr. CRM Program Manager, Subscriptions

Santa Monica, CA
Marketing
Full-time
The Ring CRM team is seeking an experienced Sr. Program Manager, Subscriptions. This role will drive retention marketing metrics across the subscriptions component of the business and will have experience and demonstrated interest in email and cross-channel marketing (push, search, social) strategy, program management, creative execution, testing and reporting of results. As a key member of the team, you will be responsible for working directly with Creative, Product, and Data Engineering teams to answer questions like: How well are we acquiring, engaging, retaining, and reactivating customers? How does marketing drive incremental customer value over time? How can we segment and reach customers to maximize business performance?

This is a highly creative and analytical position that will execute current program needs while helping define and build growth metrics for the program across the US and internationally. The candidate will work on multiple projects with 3 - 4 teams at the same time while raising the bar on ownership, showing tremendous bias for action, earning trust and driving influence to deliver results. This person will need to take big goals and break them down into smaller actionable items against hyper-targeted segments, craft these into multiple work-streams and project plans. The ability to adeptly manage stakeholders, bring different teams with divergent views on the same page and set/ execute on realistic expectations will be crucial to the success of the role. The individual will need to be great at anticipating needs and planning ahead, while maintaining the highest standards of delivery through multiple events. This role requires experience with email systems and requirements for campaign development, including expert knowledge of triggered email campaign and workflow structures. 

Responsibilities

    • Partner with Ring product leads to provide strategic targeting and personalization tactics across lifecycle, retention and win-back campaigns for marketing initiatives to drive product-led goals and objectives
    • Drive the marketing strategy and actions regarding areas that impact the customer experience in the customer journey, resulting in churn 
    • Ability to prioritize and manage competing requests
    • Flawlessly manage execution of retention marketing campaigns, across email, social, paid search, in-app and web experience 
    • Provide insights and uncover opportunities for data-driven marketing strategies based on key metrics, historical data and predictive modeling 
    • Earn trust and maintain strong relationships with stakeholder teams to drive program support
    • Partner with product team to build a subscription retention strategy that can scale globally 

Basic Qualifications

    • 7+ years of experience in digital marketing, advertising, product management or similar, preferably for a consumer product with subscription component
    • Ability to manage and report on multiple projects within tight timelines with proven leadership skill and strong analytical skills
    • Experience with Jira, Asana, Workfront or similar
    • Basic SQL knowledge, ability to communicate concepts 

Preferred Qualifications

    • Successful candidate will be a self-starter, be comfortable working with large datasets, and have an ability to break down complex concepts and communicate them effectively
    • Proven ability to think clearly in a deadline-driven environment
    • Must be an independent self-starter with a sense of urgency and a strong desire to be part of building something new
    • Excellent verbal, written communication, negotiation, and presentation skills, as well as good interpersonal skills are required
    • Sound business judgment, proven ability to influence others, and strong analytical thinking skills are important for this position
    • Demonstrated ability to work independently yet collaboratively in a fast-paced, high-volume, start-up environment
    • 10+ years of experience in advertising, digital marketing, content creation or creative production, preferably with 3 years of experience with a subscription-based company 
    • Client Servicing/Account management/Strategy within Digital / Advertising / Video production agencies is preferred
    • Strong quantitative and analytical aptitude
    • Strong data management skills
    • Knowledge of SQL, including the ability to write or edit queries in order to mine the data needed to measure results and inform decisions
    • Localization experience preferred
    • Experience with customer.io, MailChimp, SendGrid
    • Experience with CDP/CDI platforms
About Ring

Ring's mission is to reduce crime in neighborhoods and empower consumers by creating a Ring of Security around homes and communities with its suite of smart home security products: Ring Video Doorbell, Ring Video Doorbell Pro, Ring Stick Up Cam and the new Ring Floodlight Cam. With these security devices, Ring has created the neighborhood watch for the digital age and continues to keep homes around the world safe. For more information, visit www.ring.com. With Ring, you're always home.

Ring LLC is proud to be an equal opportunity employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation