SEO Marketing Associate
São Paulo
Marketing – Marketing /
Full-time /
Hybrid
About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services.
Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.
We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About the Role
Become a member of our international, multi-disciplinary Marketing team where you will take part in helping to craft the future of our brand by creating and optimizing content.
Our passionate marketing team values collaboration, sharing ideas, and championing user-centred experiences across the organization. The marketing team at Rocket Lawyer works with cross-functional partners owning the execution of projects from start to finish. You will work with many departments to not only elevate our content quality but to help maintain and consistently improve the user experience.
This is an opportunity to develop and define how small businesses and consumers get legal solutions anytime, anywhere and on any device. Join us in expanding the Rocket Lawyer brand on a global scale!
What you'll do
- Working with the Marketing Manager, be the person responsible for elaborating and executing SEO and content strategy, optimization projects, taking into consideration usability parameters;
- Set up KPIs for SEO strategy. Keep track of quantitative results from the projects;
- Identify copywriting improvement opportunities to propose and implement tests on the user acquisition journey;
- Always think about brand tone of voice in copy, to seek consistency across all user touchpoints;
- Eventually create and optimize the copywriting for new marketing landing pages and e-mails;
- Weekly elaborate short reports to discuss directly with international Directors about SEO scenarios, strategies roll-out and results.
The ideal candidate has
- Fluent in Portuguese and English, with outstanding communication.
- Solid experience with SEO and metrics;
- Knows good practices for the algorithm, OnPage SEO;
- Competitor and KW research;
- Data analysis to keep track of results as well as finding opportunities;
- Link Building experience;
- Knowledge of Core Web Vitals;
- Open mind to learn basic programming skills to help with content creation;
- Experience writing content for SEO;
- Familiarity with the concept of user flow and conversion funnel;
- Experience working with a content management system (CMS).
Bonus points for
- Practical experience with CRO.
- Practical experience with UX improvements.
- Worked with/at subscription-based SaaS product companies
- Experience with product launches.
Benefits & Perks
- Private health insurance
- Life insurance
- Meal/Food voucher
- Gympass partnership
- Mental health assistance
- Birthday off
- Daycare assistance
- Financial support for those who have children with special needs and disabilities
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
R$5.500 - R$5.500 a month
Regime de contratação: CLT
