Customer Lifecycle Marketing Specialist

Remote /
Marketing /
Full-time
Roger is on a mission to redefine the finance function - for good! The Roger team is growing quickly and we’re on the lookout for a rockstar customer-driven marketer to join our Growth team. To help facilitate Roger’s growth and enable the success of our customers, Roger is looking for a Customer Lifecycle Marketing Specialist. This is a junior role for someone with 2-3 years experience.

You must be a Saas-savvy marketer, preferably with experience in B2B or FinTech. This role requires someone who is a native English speaker.

You will be a bridge between the customer and the Growth team, with strong communication and marketing automation skills. 

What You'll Do:

    • Craft automated marketing campaigns designed to improve the customer experience and guide customer behaviour. 
    • Own Roger’s NPS program and guide strategy based on NPS results.
    • Ideate, write and build customer-driven content for Roger’s audience. This will involve written content and recording/editing video content.
    • Analyze customer data to uncover opportunities and build customer success strategies. 
    • Report on campaign results and work between teams like Product, Engineering, Sales and Support to optimize the customer experience.
    • Interview and interface with customers to understand their needs. Role will require someone comfortable asking questions and demonstrating deep product knowledge and professionalism with customers.
    • Write engaging, story-driven customer case studies.

Your Experience:

    • You have 2-4 years of experience in customer success or marketing, with an emphasis on marketing automation. 
    • You are a solid writer with an eye for content and detail. You are comfortable using tools like Sketch, Loom and Screenflow to create graphics and video content.
    • You have successfully planned and executed customer-focused marketing campaigns.
    • You have used tools like Intercom and Delighted to run customer communication programs. 
    • You are able to synthesize and analyze data using tools like Mixpanel and are able to transform data into actionable steps, as well as clearly communicate data to others. 
    • You thrive in a fast-paced environment with loads of autonomy and startup nature.
    • You have worked in a Saas environment and are comfortable working on a remote team in asynchronous time zones.