Senior Performance Marketing Specialist
İstanbul
Alabama – General /
Full Time /
Hybrid
*As Roof Stacks, we have been carrying out innovative projects since 2015. We aim to become a global actor in Tourism Systems, Extended Reality(AR/VR), Blockchain Technologies, Game Development, and Financial Technology, which are our areas of expertise.
We focus on creating a difference with the technologies we develop and designing the future. We have strengthened our position in the global market by opening a new office in Austin, USA, which hosts world technology giants from all over the world.
Qualifications
*University degree in marketing or equivalent professional experience,
*5+ years of experience in performance marketing,
*Create, optimize and analyze all performance marketing campaigns especially SEM, Retargeting, Metasearch channels, Paid Social, Display Campaigns,
*Strong know-how with different data sources and data-driven marketing best practice,
*Ability to manage and track marketing budgets / forecasting and detailed reporting,
*Experience with Google Analytics, Google AdWords, Facebook Ad Manager,
*Experience with platforms such as Criteo, RTB, Taboola
*E-commerce experience is must, Tourism, gaming or digital platform experience is nice to have
*Fluency in English.
Job Descriptions
*Mainly focus AdWords accounts’ performances, planning and execution of campaigns around business needs,
*Implement and optimize digital marketing functions, planning and day-to-day execution across all digital channels,
*Increase the traffic to the site by effectively coordinating paid media (SEM, Display, Affiliate, Mobile),
*Execute the marketing campaigns will span web, mobile, social and search marketing,
*Analyze online data using various analytical tools and provide regular reports,
*Prepare Daily, weekly, monthly and annually reports to track the KPIs.
