Digital Marketing Specialist

Austin, TX
Shared Services – Marketing & Communications
The Digital Marketing Specialist’s role is to assist in the management and execution of multiple digital campaigns including: AdWords/PPC, display advertising, retargeting, social advertising, SEO, mobile, email, and other channels with a goal of driving customer traffic to websites and landing pages. This position reports to the head of digital marketing and analytics, and will also assist in analytics and reporting, and measuring the success of campaigns against predetermined KPIs.


    • Design and execute digital marketing campaigns aligned with business goals
    • Coordinate the creation of digital assets and campaigns
    • Manage and report on paid media spend, email deployment, campaign performance, KPIs and results
    • Suggest and implement marketing methods to increase profitability
    • Stay up-to-date with digital media developments


    • Google certified for AdWords and Google Analytics
    • Proficient with social ad platforms; Facebook Business Manager, Snapchat Ads Manager, etc.
    • Proficient in MS Excel, PowerPoint, and Word; experience in other reporting software (Tableau, Google Data Studio...) a plus
    • Basic understanding of html coding
    • A self-starter who can flourish in a fast-paced environment
    • Experience using enterprise email platforms for data management and email deployments (Siverpop, Responsys, Exact Target, etc)
    • Strong understanding of B2C marketing & eCommerce
    • A problem-solver with strong analytical, planning, and communication skills
    • 1-2 years of experience
    • BS degree in Marketing, Digital media or relevant field

Benefits + Perks:

    • 100% Company paid health & dental benefits
    • Use what you need time-off
    • 401(k) with a company match
    • Catered meal on Mondays
    • Opportunity for career growth
    • Flexible dress code
    • Kitchen stocked with snacks
    • Pet Friendly
ABOUT Rooster Teeth:
Rooster Teeth is a pioneering studio responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 35 million subscribers to its YouTube Network, 5 million unique monthly visitors to its hub and 2 million registered community members. The company was founded in 2003, and is now a subsidiary of Fullscreen Media a global youth media company that develops online creators and produces multi-platform entertainment experiences. Discover more at