Product Marketing Lead

Toronto /
Marketing – Marketing /
/ On-site
Rose Rocket is a market leader in Transportation Management Software. We’re a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a hyper-growth company with a “more human, less corporate” culture that is built around doing work that matters, winning as a team, and celebrating success. We’d love to hear from you if you want to build this with us.

Rose Rocket is looking for a Product Marketing Lead to join our Marketing Team. This role will be responsible for leading our growing Product Marketing organization and will be essential in expanding on the foundations and artifacts needed to bring our product to market more effectively. Intersecting between Product, Marketing and Sales, this position has influence across Product and Go-to-Market strategy leveraging knowledge of industry and customer trends and transforming them into actionable tools, messaging, and strategy that is beneficial to our customers and stakeholders across the company.

Why we’re excited about this role: 

The trucking industry is a vital and important aspect of our economy. The people who make all of this happen, deserve a great product that makes their days better and their businesses more efficient and we’re proud to have been serving them for the last 7 years. Heading into the next stage of our growth, our product is getting larger and more comprehensive than ever before, and ensuring our market selects, uses and evangelizes the product will be critical to the success at this next stage. 

Job responsibilities:

    • Lead and scale the Product Marketing organization, enhancing rituals, best practices, and systems, that will set the foundation for an effective team
    • Become a product expert for the Rose Rocket TMS and set the standard for how we position, message, and launch our products and features
    • Deeply understand our users and customers and market to become a voice of the market in order to positively impact product and GTM strategy
    • Develop compelling messaging, competitive differentiation, and impactful storytelling around our features and product offerings
    • Lead the development and execution of go-to-market strategies for existing and new product feature releases to ensure launch excellence and success
    • Develop enablement artifacts to empower Sales and Customer Success teams with playbooks, customer stories, competitive positioning, and a strong feedback loop

What you will bring to the team:

    • 5+ years of Product Marketing experience in B2B SaaS, with at least 1+ year as a people leader
    • Strong business insight; problem solver with project management skills and attention to detail
    • Strong writing skills and ability to translate technical concepts and features into simple messages that our customers can understand and resonate with
    • Excellent ability to shift from strategic to tactical to get the job done
    • Good relationship management as you will engage with stakeholders across several different functions as well as externally in order to be successful
    • A strong customer-centric approach - you are always thinking about how our customers interact with the brand and product
Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!

Perks & Benefits at Rose Rocket
🏥 A comprehensive benefits program + health care spending account
🐣 Parental leave top-up
💰 Stock option plan
💻 The latest Macbook Pro and a sweet tech equipment combo to get you started
🏝 A total of 6 weeks of paid time off annually including starting at three weeks of vacation, summer Fridays, winter holidays and personal days!
💼 Downtown Toronto office complete with an in-house coffee shop, music room, library and a few other lifestyle perks that keep our days fun

Equal Employment Opportunity
Rose Rocket does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email