Senior Lifecycle Marketer (Lead)

Marketing – Marketing /
Who we are: 
Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

This is a Hybrid role in our Barcelona office 1 day per week

About the team:
We are a highly productive global team consisting of customer journey advocates, lifecycle strategists, and lifecycle operational programmers. Our primary objective is to connect pet parents with pet sitters and dog walkers. Beyond that, we develop strategic customer centric go-to-market plans to engage and retain our pet parents and sitters.

The Lifecycle Marketing team is responsible for enhancing the customer messaging experience across email, mobile, and web, contributing to the overall end-to-end customer journey and experience.

Rover is seeking a Senior Lifecycle Lead to create the Pet Sitter Comms strategy of how we need to message Pet Sitters across each lifecycle stage (Acquisition, Engagement, Retention), while supporting our Pet Sitter engagement goals for our Core and New Business Lines. They will work closely with the Lifecycle Marketing strategy team & stakeholders to define project scope and plans, and guide teams to deliver quality and on time through effective communications, risk management, and day-to-day oversight of projects. They will be responsible for managing and coaching a small team of direct reports.

As part of the role, you aren't intimidated by juggling multiple projects and have sharp attention to detail; nothing slips through the cracks on your watch. You are an adept problem solver and cross-functional communicator. You enjoy working with high-energy, goal-oriented individuals and are constantly seeking opportunities to learn and hone your marketing skills.

This role will report to the Sr. Director, Lifecycle Marketing


    • Be the Lifecycle Strategy lead for our Pet Sitter audience, prioritizing the right projects and GTM campaigns
    • Create and optimize Pet Sitter Lifecycle Journey campaigns
    • Create and optimize the right Pet Sitter Communication GTM strategy
    • Be the expert on the Sitter audience and proactively working with analytics, operations, consumer research on information and data points
    • Make recommendations to product, marketing and operations on the best way we need to think about the Pet Sitter customer experience
    • Create annual learning agendas and experiments
    • Autonomously prioritize projects based on business impact and contribute to annual planning cycles 
    • Monitor lifecycle channel reporting and provide updates on campaign performance
    • Create business briefs where needed on implementation of new lifecycle strategy needs and work with appropriate stakeholders to get project implemented
    • Create customer journey maps and work with the UX team on ways we should be thinking about cohesive Pet Sitter experiences
    • Be the liaison of Marketing product GTM plans with product and marketing stakeholders
    • Work with Lifecycle Operations and Programming to ensure all Pet Sitter related campaigns go out on time
    • Keep up to date on the industry with new features, technology and ai
    • Create and manage OKRs each quarter

Required Skills:

    • 10+ years of Lifecycle and/or CRM experience with a concentration in strategy
    • Experience in creating strategic roadmaps that engage and convert audiences
    • Track record of implementing successful acquisition and engagement plans that have helped increase business goals.
    • Experience using a large ESP (Iterable preferred).
    • Customer focused and ability to create customer journey maps.
    • Ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward.
    • Strategic competence and partnership skills are a must.
    • Experience defining, tracking, and analyzing marketing campaigns.
    • Effective communication skills across the organization. 
    • Excellent at building and maintaining strong relationships.
    • Strong attention to detail.
    • Self-starter that thrives in a fast-paced environment.
    • Keeping up to date on current lifecycle marketing trends and standard processes.
    • College degree or equivalent experience.

Your Bonus Skills:

    • Social, Paid and Digital Marketing Experience
    • Strong understanding of deliverability standard methodologies

Benefits of Working at Rover:

    • Competitive compensation
    • Permanent contract
    • Pension Plan
    • Meal tickets through Cobee
    • Generous PTO Allowance
    • Private health insurance
    • Discounted Gym Membership
    • Bring your dog to work (and unlimited puppy time)
    • Monetary help for adopting a dog plus yearly credit to use on our platform 
    • Flexible work hours, sometimes you’ll need to be in at certain times, but on the whole, we’re pretty flexible when it comes to managing workload and time
    • Grab snacks, fresh fruit, in our kitchen to keep yourself going 
    • Regular team activities, including happy hours, game nights, and more
Rover is an equal-opportunity employer committed to promoting a diverse, inclusive, and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.