PR Manager, Europe

Who we're looking for:

We’re searching for an experienced, creative and talented PR Manager, reporting to the Head of Brand Communications, Europe, as part of our London (UK) based marketing team.

You'll succeed in this role if you can drive best-in-class storytelling and strategic PR programmes, designed to deliver significant increases in brand awareness and top-line business impact across eight different European countries and languages.

Your Responsibilities:

    • Define and deliver a multi-country, multi-language PR strategy for Europe in partnership with key European and US based stakeholders and your leadership team
    • Develop cost effective PR programmes to increase brand awareness through quality coverage, backlinks to local Rover websites, and ultimately drive more bookings
    • Appoint and manage agencies to support the in-market execution of your strategy
    • Leverage brand research and segmentation analysis to create and execute messaging and strategies that will resonate with the target audiences
    • Work closely with the Country Brand Managers to gain insights about each market to inform your strategy, as well as supporting in-market execution of programmes
    • Partner with the in-house brand publishing and studio teams to amplify PR results
    • Leverage the Rover community to create unique stories to build the brand narrative
    • Collaborate with the Seattle based PR team on handling crisis communications
    • Regularly share ideas, inspiration and results with the Seattle based PR team
    • Constantly measure and report on PR success and learnings to the wider business

About You:

    • Creativity is your middle name - you understand what it takes for a story to workWith your can-do attitude, owning goals and hitting big targets is easy as 1, 2, 3…
    • You’ll be comfortable working as a one-man-band or playing your part in a team
    • Nothing gets by you - you have a no stone left unturned approach to every detail
    • You’re a professional plate juggler (though perhaps not literally!) – having multiple projects on-the-go is the kind of thing that gets you out of bed in the morning

Your Experience:

    • 5+ years of PR / Communications experience (client side or agency)
    • Track record of effectively managing end-to-end international/European PR campaigns
    • Experience directly owning driving results with consumer press across channels (print, online, broadcast, social)
    • Demonstrable ability to manage both external agencies and internal teams
    • A hands-on, practical awareness of SEO-PR best-practices and how to execute them
    • Prior experience working with cross-functional, remote or international teams
    • Previous startup/scale-up or high-growth business exposure would be impressive
    • Fluent in English, but speaking French, Spanish, or German would be a bonus

Benefits of Working at

    • Competitive salary, based on your experience
    • Rover stock options - share in the future success of the company
    • 23 days vacation for you (and the same for your dog too)
    • Contribution workplace pension (provided by NEST)
    • Bring your dog to work in our central London dog-friendly office
    • PerkBox membership - discounts on eating out, entertainment and shopping
    • Bi-monthly socials - from dinner and drinks to escape rooms and adventures
    • Team breakfast every Monday and bi-weekly team lunches
    • Fresh fruit and as much tea, coffee or soda as you can drink