FAIR Enablement Specialist
New York
FAIR – FAIR /
Full-time /
On-site
About the Role:
Are you a driven, creative, and people-first business development professional ready to sit at the intersection of cybersecurity, education, and innovation? Are you looking to enter or advance your career in the hypergrowth cybersecurity space?
As a FAIR Enablement Specialist, you'll be the first point of contact for thousands of new members joining the FAIR Institute—the global nonprofit advancing cyber risk quantification. You’ll welcome members, qualify leads, and match them to the right FAIR learning paths, events, and partner offerings.
You’ll convert inbound interest into closed training sales and drive top-of-funnel pipeline growth for FAIR’s training portfolio and conferences, as well as for partners’ solutions. This role is: part cyber-risk management/FAIR evangelist, part consultative seller, part campaign creative.
What You’ll Do:
- Member Engagement & Lead Qualification (Top of Funnel)
- Sales & Revenue Responsibilities
- Marketing & Campaign Collaboration
- Conduct introductory calls with new FAIR Institute members to understand their goals and use cases.
- Identify and qualify opportunities for partner solutions.
- Provide personalized recommendations: FAIR training, events, executive briefings, or chapter participation.
- Manage leads in CRM and maintain clean campaign tagging and status updates in Salesforce.
- Own a monthly quota for FAIR training course sales (e.g., FAIR-TPRM, FAIR Foundations).
- Drive ticket sales to FAIR Institute events (FAIRCON, Summits, chapter events).
- Identify opportunities for corporate memberships and book meetings with the Director of Business Development and/or the Managing Director.
- Drive contributing memberships, which are individual paid memberships with privileges beyond the free general membership offering.
- Follow up on inbound interest and guide prospects through enrollment, registration, and follow-ups.
- Partner with the Technical Advisor SDR team to turn member interest for FAIR-based software solutions into actual sales opportunities.
Collaborate with the FAIR Institute and the technical advisor's marketing team to design engaging email and social media campaigns aligned to quarterly objectives (e.g., FAIRCON theme, product updates, new standards).
- Support segmentation and personalization efforts to increase engagement and conversion.
Minimum Requirements:
- 1–2 years in a business development, sales enablement, inside sales, or member engagement role
- Strong verbal and written communication skills, especially over Zoom and email
- CRM experience (Salesforce or Hubspot preferred); ability to maintain accurate records and follow-up tasks
- Excellent organizational and time management skills
- Passion for learning about cybersecurity, risk, or professional education
Preferred Experience:
- Experience in cybersecurity and/or risk management, SaaS, or member-based organizations
- Prior exposure to SDR, BDR, or Inside Sales roles—bonus for hitting a quota!
- Basic familiarity with the FAIR model or willingness to become FAIR-certified within 3 months
- Experience writing or launching email/social media campaigns
- Experience interacting with executives (e.g., CISOs, CIOs, Risk Officers) is a plus
What It’s Like on the SAFE SDR Team in NYC:
- Fast-paced, collaborative, and competitive—but with a strong culture of mentorship and learning
- You'll be part of a close-knit team that celebrates big wins and shares strategies
- Regular team training, monthly performance reviews, and career pathing into AE, CSM, or Marketing roles
- Access to SAFE’s cutting-edge cyber risk platform and tools
Why This Role Matters:
- This is a mission-critical role for expanding the reach and impact of the FAIR Institute. You will:
- Be the face of the FAIR Institute to new members around the world
- Accelerate the adoption of FAIR’s gold-standard risk models through training and events
- Fuel top-of-funnel growth and drive education revenue that supports FAIR’s nonprofit mission
- Help SAFE Security qualify high-quality leads and connect them to sales opportunities
