Role will be in a healthcare-focused full-service marketing agency, supporting the account services team with digital campaign guidance and execution

 

●      Bachelor’s degree in marketing, communications, business administration, or a similar discipline

●      Minimum of 4 years of experience in digital marketing and SEO

●      Excellent understanding of contemporary digital marketing principles, strategies, and best practices

●      Experience and/or certification in HubSpot CRM, Pardot, and Salesforce

●      Experience with website analytics tools, including Google Analytics and Semrush

●      Strong written and oral communication skills

●      Self-starter who excels at working independently and as part of a broader team

●      Extremely organized and detail oriented

●      Able to thrive in a results-driven environment

●      Creative, strategic thinker who enjoys brainstorming and pitching new ideas

●      Proficient in MS Excel and PowerPoint

●      Experience with Adobe Photoshop and InDesign preferred

●      Experience and/or certification in WordPress site editing, additional development experience preferred

●      Experience within healthcare preferred

 

 

EMAIL MARKETING MANAGEMENT (40%)

●      Manage HubSpot CRM for multiple clients

●      Work with account team and clients to define target audiences and create lists from Definitive Healthcare and other third-party sources

●      Deploy best practices to drive optimized engagement rates, including through message segmentation, A/B testing, engagement and nurture paths, and landing page creation

●      Create client-facing success reports and analysis

●      Role will grow into creating and running emails campaigns

●      Role will include training on various CRMs

 

SEARCH ENGINE OPTIMIZATION AND SEARCH ENGINE MARKETING (30%)

●      Make strategic website improvements for SEO

●      Write and/or optimize copy for digital campaigns for maximum exposure and conversions while maintaining engaging and targeted content

●      Perform ongoing keyword expansion, including identification and implementation of keyword opportunities

●      Stay up to date with search engine updates and trends to identify and implement contemporary, SEO-driven strategies

●      Determine and implement options for targeting specific audiences, such as utilizing Google Ads or other paid online advertising

●      Create and maintain service listings on Google and other search engines

●      Experience working in and creating reports in Google Data Studio a plus

 

SOCIAL MEDIA MANAGEMENT (10%)

●      Develop, implement, and manage client social media strategies

●      Write and develop copy and assets for various clients’ social platforms

●      Manage and oversee social media content

●      Create and monitor LinkedIn ads

●      Measure the success of social media campaigns and daily activity

●      Monitor and engage with communities across all social platforms

●      Stay up to date with latest social media best practices and technologies

●      Use social media marketing tools such as Buffer and HootSuite

 

WEBSITE MANAGEMENT (10%)

●      Create and maintain website pages, landing pages, and forms in alignment with current marketing campaigns

●      Perform site audits and work with the marketing team to ensure all back-end functionality

●      Work with the web team to ensure the website conforms to usability and mobility standards

 

DIGITAL TECHNOLOGY RESEARCH (10%)

●      Review new technologies to keep the company at the forefront digital marketing developments. Send monthly email to team with updates

●      Suggest and implement digital marketing methods to increase profitability

●      Research and analyze the competition and competitors’ websites

●      Regularly track and gain insights into competitors’ strategies

●      Work with the account team to conduct market research to better understand targeted audiences