Digital Campaigns Specialist
Remote
Marketing /
Full-time /
Digital Campaigns Specialist
Role will be in a healthcare-focused full-service marketing agency, supporting the account services team with digital campaign guidance and execution
Job Requirements
● Bachelor’s degree in marketing, communications, business administration, or a similar discipline
● Minimum of 4 years of experience in digital marketing and SEO
● Excellent understanding of contemporary digital marketing principles, strategies, and best practices
● Experience and/or certification in HubSpot CRM, Pardot, and Salesforce
● Experience with website analytics tools, including Google Analytics and Semrush
● Strong written and oral communication skills
● Self-starter who excels at working independently and as part of a broader team
● Extremely organized and detail oriented
● Able to thrive in a results-driven environment
● Creative, strategic thinker who enjoys brainstorming and pitching new ideas
● Proficient in MS Excel and PowerPoint
● Experience with Adobe Photoshop and InDesign preferred
● Experience and/or certification in WordPress site editing, additional development experience preferred
● Experience within healthcare preferred
Job Responsibilities
EMAIL MARKETING MANAGEMENT (40%)
● Manage HubSpot CRM for multiple clients
● Work with account team and clients to define target audiences and create lists from Definitive Healthcare and other third-party sources
● Deploy best practices to drive optimized engagement rates, including through message segmentation, A/B testing, engagement and nurture paths, and landing page creation
● Create client-facing success reports and analysis
● Role will grow into creating and running emails campaigns
● Role will include training on various CRMs
SEARCH ENGINE OPTIMIZATION AND SEARCH ENGINE MARKETING (30%)
● Make strategic website improvements for SEO
● Write and/or optimize copy for digital campaigns for maximum exposure and conversions while maintaining engaging and targeted content
● Perform ongoing keyword expansion, including identification and implementation of keyword opportunities
● Stay up to date with search engine updates and trends to identify and implement contemporary, SEO-driven strategies
● Determine and implement options for targeting specific audiences, such as utilizing Google Ads or other paid online advertising
● Create and maintain service listings on Google and other search engines
● Experience working in and creating reports in Google Data Studio a plus
SOCIAL MEDIA MANAGEMENT (10%)
● Develop, implement, and manage client social media strategies
● Write and develop copy and assets for various clients’ social platforms
● Manage and oversee social media content
● Create and monitor LinkedIn ads
● Measure the success of social media campaigns and daily activity
● Monitor and engage with communities across all social platforms
● Stay up to date with latest social media best practices and technologies
● Use social media marketing tools such as Buffer and HootSuite
WEBSITE MANAGEMENT (10%)
● Create and maintain website pages, landing pages, and forms in alignment with current marketing campaigns
● Perform site audits and work with the marketing team to ensure all back-end functionality
● Work with the web team to ensure the website conforms to usability and mobility standards
DIGITAL TECHNOLOGY RESEARCH (10%)
● Review new technologies to keep the company at the forefront digital marketing developments. Send monthly email to team with updates
● Suggest and implement digital marketing methods to increase profitability
● Research and analyze the competition and competitors’ websites
● Regularly track and gain insights into competitors’ strategies
● Work with the account team to conduct market research to better understand targeted audiences
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
