Digital Campaigns Specialist

Marketing /
Full-time /
Digital Campaigns Specialist
Role will be in a healthcare-focused full-service marketing agency, supporting the account services team with digital campaign guidance and execution
Job Requirements
      Bachelor’s degree in marketing, communications, business administration, or a similar discipline
      Minimum of 4 years of experience in digital marketing and SEO
      Excellent understanding of contemporary digital marketing principles, strategies, and best practices
      Experience and/or certification in HubSpot CRM, Pardot, and Salesforce
      Experience with website analytics tools, including Google Analytics and Semrush
      Strong written and oral communication skills
      Self-starter who excels at working independently and as part of a broader team
      Extremely organized and detail oriented
      Able to thrive in a results-driven environment
      Creative, strategic thinker who enjoys brainstorming and pitching new ideas
      Proficient in MS Excel and PowerPoint
      Experience with Adobe Photoshop and InDesign preferred
      Experience and/or certification in WordPress site editing, additional development experience preferred
      Experience within healthcare preferred
Job Responsibilities
      Manage HubSpot CRM for multiple clients
      Work with account team and clients to define target audiences and create lists from Definitive Healthcare and other third-party sources
      Deploy best practices to drive optimized engagement rates, including through message segmentation, A/B testing, engagement and nurture paths, and landing page creation
      Create client-facing success reports and analysis
      Role will grow into creating and running emails campaigns
      Role will include training on various CRMs
      Make strategic website improvements for SEO
      Write and/or optimize copy for digital campaigns for maximum exposure and conversions while maintaining engaging and targeted content
      Perform ongoing keyword expansion, including identification and implementation of keyword opportunities
      Stay up to date with search engine updates and trends to identify and implement contemporary, SEO-driven strategies
      Determine and implement options for targeting specific audiences, such as utilizing Google Ads or other paid online advertising
      Create and maintain service listings on Google and other search engines
      Experience working in and creating reports in Google Data Studio a plus
      Develop, implement, and manage client social media strategies
      Write and develop copy and assets for various clients’ social platforms
      Manage and oversee social media content
      Create and monitor LinkedIn ads
      Measure the success of social media campaigns and daily activity
      Monitor and engage with communities across all social platforms
      Stay up to date with latest social media best practices and technologies
      Use social media marketing tools such as Buffer and HootSuite
      Create and maintain website pages, landing pages, and forms in alignment with current marketing campaigns
      Perform site audits and work with the marketing team to ensure all back-end functionality
      Work with the web team to ensure the website conforms to usability and mobility standards
      Review new technologies to keep the company at the forefront digital marketing developments. Send monthly email to team with updates
      Suggest and implement digital marketing methods to increase profitability
      Research and analyze the competition and competitors’ websites
      Regularly track and gain insights into competitors’ strategies
      Work with the account team to conduct market research to better understand targeted audiences